Lancashire's First Google Advertising Professional
Congratulations to Associate company LA Serve's Amanda Parker, who has become a qualified "Google Advertising Professional (GAP).
According to the GAP website (www.whoisagap.com) LA Serve is the only company in Lancashire to boast such an achievement and there are only 72 individuals in this country that hold this title and only 549 worldwide.
After achieving high rankings with search engine optimisation and successful pay-per-click campaigns, LA Serve found they had the criteria needed to put Amanda forward for the first part of her training. With sustained regular accounts and a healthy budget for Google Adwords, Amanda was invited to join the Google Client Centre and start studying for the coveted professional qualification.
Amanda said, "With so many bad websites out there, it's really important that the good ones get seen. It is something I've always been interested in and I love the feeling I get of seeing our clients websites at the top of the Google listings. It's good to know all the hard work's pays off."
Key to Success
For LA Serve's web marketing customers like Cabuchon Baths and Holmescales Activity Centre, this expertise means that their sites are likely to have a higher search engine ranking than their competitors. Ultimately directing more visitors (potential customers) to sites is the key to success. It also means that online advertising, like the pay-per-click sponsors on the right of a Google page, are managed on a daily basis. Clients are assured that their budgets are controlled and reviewed regularly.
World's Number One Search Engine
Director Jon Price said,
"We are all really proud of Amanda's Google Professional achievement. Her success has put LA Serve on the worldwide map. Getting successful results with website marketing is all about doing the best you can for your client.
"Google is the World's number one search engine, priding itself on being a customer-focused company. This qualification proves our high standards of customer care, technical knowledge and marketing expertise."
LA Serve can now use Google's prestigious logo on their website, printwork and hold their own Professional Status page within the Google site.
For further information see www.laserve.co.uk
Mon 07 August 2006
Congratulations to fourth year Physics student, Jorden Senior, for winning first prize for his blog entry into The Ogden Trust’s annual ‘Blogden’ competition.
Fri 20 February 2015
Vice-Chancellor, Professor Mark E Smith, recently visited CERN, to see the important research being conducted by Lancaster staff. Joined by Professor Peter Ratoff, Professor Roger Jones and Dr Graeme Burt who are leading CERN based projects, Professor Smith was given a VIP tour of CERN including the Compact Muon Solenoid (CMS) and the ATLAS Collaboration visitor centre.
Fri 20 February 2015
Lancaster University is enhancing its position as a global leader in cyber security research by agreeing links with Japan’s national ICT institute.
Wed 11 February 2015
'Motorsport Engineering: Fabulous or Frivolous?'
Mon 26 January 2015