Zofia Bednarowska

Visiting/Exchange research student

Research Overview

A PhD visiting student at Centre for Mobilities Research, Department of Sociology, Lancaster University. A PhD student in the Department of Sociology, Economy, Education and Methods of Social Research at the Institute of Sociology at the Jagiellonian University in Kraków. Researcher in Centre for Evaluation and Analysis of Public Policies of the Jagiellonian University.

BA in Interfaculty Studies in Humanities, MA in Political Science and MA in Sociology from the Jagiellonian University in Kraków. Participant of the interdisciplinary Ph.D. studies „Society – Environment – Technologies". Graduate of the Essex Summer School in Social Science Data Analysis in 2014. In 2015 completed research stay as a Visiting scholar at University at Buffalo, NY.

Worked 5 years in a market research agency as a research executive, responsible for the management and execution of research projects, as well as for research design and data analysis.

Research interests are focused on the consumer behaviour theory, sociology of space, spatial analysis, in particular spatial statistics, geostatistics, data visualisation, and also test pricing, methodology of market research in social and consumer behaviour analysis.

Selected publications:

Bednarowska, Zofia. (2015). A spatial regression model of retail chains development in Poland. pp. 45-54. „Ekonometria=Econometrics", 3(49).

Bednarowska, Zofia. (2015). Desk research - exploiting the potential of secondary data in market and social research. pp. 18-26. „Marketing i Rynek", Nr 7/2015.