Advanced Topics in Consumer Behaviour

This module aims to provide you with the opportunity to critically review existing research and theory as it relates to a number of current consumer research specialist topics. You will apply and adapt existing theoretical frameworks to real consumer contexts, and engage with the research interests of the marketing department staff.

The module adopts a topic-based model; a typical syllabus would include:

• self and identity in consumer behaviour,
• consumers and communications,
• theories of consumption,
• children as consumers,
• consumers and culture,
• consumer research applications in the public policy domain,
• consumers and ethics.