Design Management

This module aims to familiarise you with the origins of design management, its past, present and emerging forms; its functions and purposes; and its relationships with policymaking. It provides the historical and practical context for design management in general and the role of the design manager in particular. We explore the meaning of designing versus managing and the many ways design managers can contribute to organisations. You have the opportunity to develop specific skills in managing projects, developing design strategies as well as an awareness of branding, marketing, innovation, strategic design-skills necessary to be an effective design manager.