Social Media Marketing

This module gives you the chance to explore various forms of social media in the context of digital marketing and online consumer culture. You will develop awareness and gain insights into a diverse range of topics such as:

• social media tools,
• mobile marketing,
• online consumption environments,
• virtual identities and online consumer behaviour,
• online consumption experiences,
• the rise of virtual economies.

As part of the module, you will also explore current and potential trends in the digital environment.