The Entrepreneurial Challenge is the second of the four action-learning challenges within the Lancaster MBA, and allows you to apply your learning to starting up a business of your own choosing. Working in teams, you are required to produce a business development plan for your new company. You have to research the market, develop a go-to-market strategy, and specify how the business will be organised and financed in the future. This challenging process requires you to take an integrated view of all aspects of a business and pushes you to think holistically in the identification and exploitation of business opportunities, and integrate your 15 weeks of learning. This action-learning challenge is engineered to stress-test your cognitive conduct — your critical-creative-integrative thinking. It also provides yet another opportunity to practise your team-working, deliberative and presentational skills, and generates a powerful opportunity for some serious reflective experiential learning that will enhance your conduct in many dimensions.