Digital Innovation in Business

Digital Innovation in Business is a learning thread in the MBA. You engage with the subject area in Terms 1 and 2. As the digitally-enabled economy has become dominant and pervasive, the importance and necessity of understanding how businesses can adapt digital innovation to stay competitive has been heightened. This module will develop a narrative for how digital innovations have, and will continue, to transform business enterprises and organizations. The focus will be the trifecta of technology, strategy and innovation and aims to develop an understanding of the strategic role of information systems and digital technologies in product, service and process innovation, in business integration, in developing new business models, and in industry transformation. Drawing on a collection of both theories and cases, DIB focuses on how the deployment of information technology influences and transforms interactions and processes within and between organisations.