Social media sites and content


Although social media isn’t referenced in the new regulations, it’s important you strive to make content as accessible as you can across all the channels you use.


Here is some guidance and resources to help you.


Remove jargon, acronyms and specialist or technical language wherever possible, so that your content is easy to understand.


Use capitalisation at the start of words in your hashtags, e.g. '#LoveLancaster' rather than '#lovelancaster'.

This makes it easier to read, and for people with screen readers it means the words will be read out separately rather than as one.


Add alt text or image descriptions whenever the social networks allow it, e.g. on Twitter you can adjust your settings to enable an image description field.

Facebook and Instagram use object recognition technology to automatically generate a visual description, but you can replace this with your own improved description. See:

If posting an image containing text, make sure it is sufficiently large and clear to be legible on a mobile device. It is also especially important to add alt text or an image description containing the text from the image.


Videos should contain subtitles or captions. Here are instructions on how to add captions to videos on a range of platforms:

Additional resources

Social media networks help:

Understanding colour contrast to help you create and select accessible images

'The Ultimate Guide' to writing alt-texts