Foundation Modules List
If you choose the Strategy specialism, you will choose three modules from the electives below before completing your EMBA with a challenging live company project.
The elective options on the Lancaster EMBA allow you to specialise your study. Each specialism is made up of optional modules, the majority of which are delivered entirely online, allowing you to work virtually with EMBA students from our other locations around the world.
One elective is delivered face-to-face – the International Business in Context elective. This is delivered overseas. Students receive talks on the economy, and on different aspects of doing business in the country from faculty, government and business speakers. There are also a number of company visits and cultural experiences. Aspects of all four of our specialisms are covered, allowing you to write your assessment on your specialism and count the international elective in your specialism. Costs for the international module are not covered in the programme fee.
modules accordion
This elective addresses issues specific to mergers and acquisitions, such as deal structure, deal financing, and target valuation, etc. It also introduces topics such as the role of private equity in the market of corporate control.
This elective focuses on the implementation of strategy and the management of strategic change. Given the challenges of implementation and the high rate of failure in strategic change initiatives, this module focuses on developing an understanding of the theory and practice of strategy implementation and the management of change.
This elective module explores the role of Strategic Brand Management. The module is about learning how to manage brands strategically. It builds on the marketing concepts and techniques introduced in the core module to develop an in-depth understanding of strategic brand management. Brands are the most valuable assets of firms. Brands embody the firm’s strategy and drive its execution. They represent what a firm stands for and what it does. This module highlights the strategic implications of branding for firms and delivers a comprehensive set of strategic tools for effective brand management. As such, this module is intended not only for students interested in branding and marketing, but also for those interested in consulting, entrepreneurship, and general management. The module presents the types of decisions involved in managing brands and addresses contemporary challenges and opportunities.
The purpose of this elective module is to give EMBA students the opportunity to explore how business is done in an
unfamiliar location. It serves as an integrating modules for the EMBA programme, asking students to draw on
ideas from across the programme to help with their analysis of the country they are visiting.
The module will have three formal components:
1.preliminary online activity during which students will be introduced to the recent development of their
chosen countries economy and some of the issues specific to business and management within that
economy, for both local and international organisations
2.A visit to the chosen country. Local faculty will amplify the discussion of issues and provide appropriate
formal contextualisation for field visits to both corporate and other locations that will provide opportunities to
observe and understand business and other economic and social activity relevant to business in the chosen
country
3.On return, students will write an individual reflective paper
There is an additional charge for this elective option which is in the region of £2000 per student.