{"id":226,"date":"2013-11-26T10:31:21","date_gmt":"2013-11-26T10:31:21","guid":{"rendered":"http:\/\/www.scc.lancs.ac.uk\/research\/projects\/catalyst\/?page_id=226"},"modified":"2013-12-09T16:36:38","modified_gmt":"2013-12-09T16:36:38","slug":"success-in-activist-tweets","status":"publish","type":"page","link":"https:\/\/www.lancaster.ac.uk\/catalystproject\/projects\/launchpads\/success-in-activist-tweets\/","title":{"rendered":"Success in Activist Tweets"},"content":{"rendered":"

What was the project challenge?<\/h3>\n

The project investigated which social media practices are successful (i.e. had influence) and why they work, to discover the ways in which activists and community groups utilise social media tools to communicate with the public.\u00a0The aim\u00a0was to create detailed requirements needed to establish\u00a0a new community platform. In doing so, the project could\u00a0ascertain and improve activists’ online presence to increase\u00a0the chances of effecting positive social change.<\/p>\n

Who were involved?<\/h3>\n

Manchester Friends of the Earth and a range of Manchester\u00a0activists were involved, and coordinated into focus groups,\u00a0led by Lancaster University academics from the Linguistics and\u00a0English Language Department with technical support from\u00a0computer scientists.<\/p>\n

What new digital technology was developed?<\/h3>\n

From an analysis of the language used researchers came\u00a0up with a set of guidelines for using digital technology and\u00a0maximizing tweet influence in the social activist context. A
\nspecification was developed for a future digital tool that could\u00a0carry out such an analysis in real time, to provide immediate\u00a0feedback to posters.<\/p>\n

What are the ongoing impacts?<\/h3>\n

Academic papers are in progress and further research is\u00a0developing concerning the digital specification.<\/p>\n","protected":false},"excerpt":{"rendered":"

From an analysis of the language used researchers came up with a set of guidelines for using digital technology and maximizing tweet influence in the social activist context.<\/p>\n","protected":false},"author":1,"featured_media":227,"parent":9,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-project.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-226","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.lancaster.ac.uk\/catalystproject\/wp-json\/wp\/v2\/pages\/226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lancaster.ac.uk\/catalystproject\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lancaster.ac.uk\/catalystproject\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lancaster.ac.uk\/catalystproject\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lancaster.ac.uk\/catalystproject\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":4,"href":"https:\/\/www.lancaster.ac.uk\/catalystproject\/wp-json\/wp\/v2\/pages\/226\/revisions"}],"predecessor-version":[{"id":372,"href":"https:\/\/www.lancaster.ac.uk\/catalystproject\/wp-json\/wp\/v2\/pages\/226\/revisions\/372"}],"up":[{"embeddable":true,"href":"https:\/\/www.lancaster.ac.uk\/catalystproject\/wp-json\/wp\/v2\/pages\/9"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lancaster.ac.uk\/catalystproject\/wp-json\/wp\/v2\/media\/227"}],"wp:attachment":[{"href":"https:\/\/www.lancaster.ac.uk\/catalystproject\/wp-json\/wp\/v2\/media?parent=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}