Negotiating and Influencing Skills


The ability to influence others and negotiate with those of opposing views is common to many situations, such as communicating with customers, clients, stakeholders, work colleagues, even friends and family!

This course will give you an understanding of the key principles of negotiation and influence which can be of great benefit, together with the opportunity to learn and practise effective strategies used by successful negotiators. Topics covered include:

  • Communication modes – what are the key aspects of influence?
  • Skills of persuasion
  • Appreciative Inquiry
  • Negotiating skills and approaches
  • Self management – resourcefulness and resilience
  • Flexibility of approach
  • Win-win strategies

Duration, attendance and delivery

The course usually lasts approximately 10 weeks. 

The delivery of this module is through our online+ model for distance learning consisting of online learning, self-study, reflection, discussion and sharing learning with and from others, application of learning to your organisational context and the completion of assessment tasks. There is also the opportunity for students who value face-to-face workshops to attend optional themed workshops.


At the end of the course you will undertake an assessment. This is an applied work based assessment rather than a theory based essay. This means that typically you will be required to apply what you have learnt to your context at work, evaluating concepts for their applicability and usefulness.

The assessment format may be a reflective account, a project report, a presentation or portfolio of evidence; all being the equivalent of 2000 words in length.

Entry requirements

You will need to be in a work role (paid or unpaid) which allows you the scope to put the concepts learned into practice. There are no formal qualification requirements for entry; we assess suitability on each individual application.

Start dates

  • February
  • June

N.B. CETAD reserve the right to cancel or move the course to a later date if the number of students registered for the advertised course is not sufficient.