The 60 Second Pitch Awards – Finalists Announced

So Now Is Your Chance To Vote!

The 60 Second Pitch Awards gave you and your business (or idea) the chance to win up to £1,500 as well as support and advice from Santander.

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It is with great pleasure that I can now announce the 10 finalists for the first round of the Santander Universities 60 Second Pitch Awards.  These 10 finalists are:

  1. Recall –  University of Brighton
  2. Treatment Clothing – Cardiff Metropolitan University
  3. Choosic – London Southbank University
  4. Story – University of Brighton
  5. Farmz2U – Queen Mary University
  6. Take Me There – SOAS
  7. Pingster – Ulster University
  8. Industrify – University College London
  9. Mamba – University of Strathclyde
  10. Classic Corporate – London School of Economics

All of the finalists videos are now live and available for you to vote for your favourite via the link below.  Please also feel free to share the link via your own networks as the number of votes received will ultimately determine the winning entries

https://www.santanderuniversities.co.uk/enterprise/win/60-second-pitch/vote-now?t=1421055334

The voting phase of the competition ends on the 31st January after which the winners will be announced.

Get Connected schedule for week now live!

One week could change your career perspectives forever!

Get Connected: Global Entrepreneurship Week 2014

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Making things happen is so much easier when you’re CONNECTED

If you want to get connected to other people who also want to make things happen, come along to any of the events during Global Entrepreneurship Week and see who you can meet.

Throughout the week you will be able to connect with people:

  • who can connect you to every bit of enterprise and innovation support on campus and beyond (watch this space)
  • from your college to find a winning business solution (more)
  • who can help you get the most from your Lancaster Award (more)
  • who can show you how to earn while you learn as a Freelancer (more)
  • who’ve learned from failure and moved forward stronger than ever (more)
  • who are looking to involve others and achieve more (more)
  • who make social media work for their project or business (more)
  • who want to work in the creative sector (more)
  • who know how to run a business on campus (more)
  • who can help you find office space on campus (more)
  • who can get your hands on technology for innovation (more)
  • to create and develop ideas for business and social enterprise (more)
  • who can provide work experience opportunities while you study (more)
  • who can share their experience through mentoring (more)
  • who will help you let your hair down (more)
  • who can refine your creative problem-solving skills (more )
  • who can help you turn your idea into a business or social enterprise (more)
  • and form a team to face the challenge of Google Start Up Weekend (more)

GEW Timetable (RGB)

Click thumbnail above to view full schedule, or click here to download PDF (2MB).

Registration via TARGETconnect (follow links above).

To find all events for the whole week, search for Global Entrepreneurship Week 2014 in Event Type on TARGETconnect.

Sign up to our mailing list to be the first to know when the schedule is announced.

Health-tech Innovation Opportunity

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Public Health England approach tech start-up community to improve nation’s health – Closing date for applications 1 August 2014

We’re sharing details of a press release from Gov.uk.

On 14 June 2014 Public Health England (PHE) announced the launch of PHE Health X, an innovation initiative that invites early-stage tech businesses to submit their ideas for improving people’s health.

The competition has been launched to demonstrate the commitment from PHE to identify and support the latest applications and utilities in order to make a difference to people’s lifestyles.

The benefit package for successful Health X businesses is unique and includes significant promotional support through PHE’s Change4Life campaign, presence on NHS Choices and help with product development.

More information is available on the Gov.UK website and criteria for entry and how to apply is available on the PHE Health X website

End.

** Current students or staff with a business idea are welcome to contact the Enterprise Centre at Lancaster to enquire about support to start a business. Please contact any of the team:

Simon Harrison, Amanda Brooks, Rachael Everett, Sarah Marshall enterpriseteam@lancaster.ac.uk

 

 

 

The Quickest Way to Deliver Your Message? Make It Visual

Image courtesy of Shutterstock

Image courtesy of Shutterstock

Visualising your message is key according to Entrepreneur Magazine’s  Zhuram Zaman. Whether it’s connecting with customers, closing the deal with prospective clients, or promoting efficiency within your own operation, the quest to effectively cultivate and communicate your message is ongoing. One strategy that has recently gained traction is data visualization. Given today’s fast-paced, cut-to-the-chase world, this makes perfect sense. We want our information, we want it now and we don’t want to have to put much thought into digesting it.

The effectiveness of data visualization goes beyond our shrinking attention spans — it speaks to our biology, according to Noah Iliinsky, co-author of Designing Data Visualizations.

“Our visual system is extremely well built for visual analysis,” Iliinsky explains. “There’s a huge amount of data coming into your brain through your eyes. Once that data arrives at the brain, it’s rapidly processed by sophisticated software that’s extremely good at tasks such as edge detection, shape recognition and pattern matching.”

Related: Your Sneak Peak at the Future of Infographic Marketing

It is this pattern matching, Iliinsky notes, that makes presenting information visually so beneficial, as it helps us identify trends, gaps and outliers. In other words, it allows us to see the true meaning of the data.

For businesses, this begs the question: How do we best leverage the value of data visualization? Here are three recommendations:

Infographics: the storyteller. As defined by Mashable, a prominent tech website, infographics are “graphic visual representations of information, data, or knowledge” that “present complex information quickly and clearly.” Done well, it delivers your message by weaving together thorough research and compelling copy with an engaging design.

What makes infographics such an effective marketing tool is two-fold: First, by including SEO-friendly terms, they can drive new users to your website through increased search visibility. Second, because they can easily be shared on social media sites such as Facebook and Twitter, they have a tendency to go viral, which obviously extends your brand to a wider, untapped audience.

Dashboards: data central. Businesses generate large amounts of data on a day-to-day basis, from potential leads, to what products are selling best and the hours dedicated to each client. Making sense of that data can be a challenge. Spend a few minutes poring over endless spreadsheets or reading through an exhaustive report, and it can feel undeniably overwhelming.

This is where dashboards come in. A centralized command center that compiles all of your pertinent data, they make it easy to see what’s going on within your organization. Stephen Few, a leading user interface dashboard expert, explains it like this: “(a) dashboard is a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance.”

Businesses enter data into the back end of the dashboard, and the dashboard then processes and produces it in a way of your choosing — graphs, charts, tables, etc. — that best fits your needs.

Related: 5 Tricks to Producing Quality Content

The value that a well thought-out dashboard brings to your company is far-reaching. It gives you the means to easily analyze trends, which allows you to hone your marketing strategies, helping you to optimize sales and customer engagement. It takes the man hours that would previously have been devoted to sorting through acres of data and redirects them towards growing your brand. Simply put, dashboards rid your operation of any unnecessary waste, which, in turn, raises productivity, lowers costs and increases your bottom line.

Mobile apps: a match made in heaven. While infographics tell a good story quickly, and dashboards organize and display your data, mobile apps marry the two together. Designed with a focused flow to connect with all audiences, apps are a versatile interface for your business, giving users as much or as little detail as they desire.

For those who want to get a high-level view of your company, scrolling straight through an app from start to finish will give them what they are looking for. Working almost as an interactive infographic, successful apps utilize compelling copy and appealing visuals to construct a road map of sorts, communicating in broad terms to the user what you are about, what it is that you do and what you can do for them.

On the other hand, for those who wish to explore your brand a little deeper, taking advantage of the built-in stops along the way allows them to drill down and access additional documents, charts, graphs and other nuts-and-bolts data. It is in these sections of the app where you can show — instead of just telling — the true value you can provide.

Best of all, as the name suggests, mobile apps are, indeed, mobile. And once they are downloaded to a person’s tablet or smartphone, they can be accessed without an internet connection. This means that no matter where users go, your brand is always right there with them.

You can read more about start ups and business development Entrepreneur website or sign up for updates.

Shine Online at Lancaster & Morecambe College

Shine Online Event

A one day event designed to help you develop your business website and blogging skills

Tuesday 18th March 2014 – 9.30am – 15:30pm
Cost £100 (includes tuition, course materials, certification fees and light refreshments)

Choose from a range of workshops to build your tailor made training day. Workshops individually priced or attend all three for £100!

  • Workshop A: Online Marketing Essentials (9.30am – 11.30am)
  • Workshop B: De-Mystifying Websites (9.30am – 11.30am)
  • How Your Blog Will Make You Money (12:15pm – 13:45pm or 14:00pm – 15:30pm)
  • De-Mystifying SEO (12:15pm – 13:45pm or 14:00pm – 15:30pm)

Full details of content and prices HERE.

Fast Forward to Business session 2: Market Research

The Fast Forward to Business programme continues with Market Research for your Business

Tuesday 25th February 2014, 5pm-7pm – Bowland North SR23

Sue Sharp (Sharp Marketing) presents an introduction to different research techniques, their applications, strengths and weaknesses. This will equip you to set up your own research projects to assist in the identification of your value proposition, customer segments, pricing strategy and competitors.

Book here via TARGETconnect.

For information on other workshops in this series please click here.


We are grateful to all external speakers who take the time and trouble to visit Lancaster and their contribution greatly benefits both the institution and its students.  Non-attendance by students reflects badly on the University and the student body.  If you find that you cannot attend or if you have signed up in error please cancel your place on-line immediately.  We shall contact you in the event of any problems.

Please note that events can, at times, run over the specified duration.

Photographs may be taken at this event for use in future publicity. Please email enterpriseteam@lancaster.ac.uk at least 24 hours prior to the event if you would not like you photo to be taken.

This activity is part-financed by the Enterprise Champion project, as part of the European Regional Development Fund.  This requires certain eligibility requirements to be met before we can confirm your acceptance onto this workshop.  For details, please contact enterpriseteam@lancaster.ac.uk.

We will do everything we can to accommodate all eligible students; in the case of over-subscription, we reserve the right to prioritise participants who have engaged via our Start-Up Boot Camps.

NuBlue E-Commerce For Growth Workshop

If you’ve been selling on-line for a while and are looking to invest significantly into your ecommerce strategy, you need to know what you’re doing. This is a no-commitment workshop, teaching you the ins and outs of the serious ecommerce world, delivered by people who live and breathe e-commerce every day.

This workshop, which will be delivered by NuBlue, will start by exploring the strategic side of ecommerce, planning priorities and the important aspects for building your on-line store. In the second half, we will look at cart optimisation, up and cross selling, analytics and much more.

Who should attend?

Existing ecommerce businesses who are looking to grow their online platform and/or make more of what they already have

Retailers with significant ambition to exploit the online channel to grow their business

This workshop is aimed at established online businesses only.

FREE to Chamber Members. Tea and coffee provided.

If you wish to register please book here by Thursday 13th February . Places are very limited to 1 per company.

Members Price: £0 +VAT Associate Members Price: £0 +VAT Non Members Price: £0 +VAT