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Don’t fall in love with your first idea!

Before you spend any money, you need to prototype and test your idea.

To become a viable project or business, your idea needs:

  • Customers who want your idea
  • A viable model

And you will need to ensure your idea’s model is:

  • Scaleable
  • Sustainable
  • Financially viable

This 6 episode series below reveals the secret process of of any successful venture. It was produced by Strategyzer in partnership with Kauffman Foundation.

In six easy bite sized video steps, you can access the tools you will need to design, test and pivot your idea or business model to hep you to  shape your it in the direction of success.

Getting From Business Idea to Business Model

Watch the story of Beth, Carl, and an idea they believed could become a great business.

Visualizing Your Business Model

Learn about the business model canvas, a visual tool to craft powerful business models.


Avoid falling in love with your first idea, and learn how to prototype multiple business model options.

Navigating Your Environment

Map the environment in which your business model will fight for survival.

Proving It

Test all aspects of your business model to find out what works, what doesn’t, and what needs to change.

Telling Your Story

Pitch your business model in a clear, simple, and compelling way.

To get started you can download a copy of the Business Model Canvas here, along with the first 80 pages of the best selling book.

If you’re a Lancaster student or staff member, you can also access the Business Model Canvas e-book via One Search here.

Source: (StrategyzerAG) 2014