Monetising your app idea

Making your app stand out against the competition

The UK app economy is estimated to be worth about £83bn by 2021, but with almost 1,000 apps submitted to the app store each day competition is high. A recent article in The Guardian spoke to a number of bestselling app producers to see what they thought was needed to make a successful app.

It is evident that marketing is a crucial factor which can make all the difference, with developers sometimes spending too much on producing the perfect app rather than prioritising their marketing budget.

Utilising and building a network of users, testers, tech journalists and investors before launching is also mentioned as important to getting an app out there.

Other points discussed in the article include framing the purpose and function of the app with a story you can tell and the advantages of using a Freemium model.

To read the full article, please visit The Guardian’s website.

Do you have an app idea? Want help developing a marketing plan or building up your network? Get involved in Enterprise Team Labs!


Make It Happen – Tech Startup Panel

Tech Startup Panel – Monday 16th November, 3.30pm – 5pm


Hear from those who have brought their mobile apps and other digital developments to life, won investment or found ways to generate income from their tech skills.

Key Info:

  • Time: 3.30pm – 5pm
  • Location: Green Lane, Big Room
  • Pathway: Entrepreneurship
  • Lancaster Award points: 5pts

What’s this event about?

If you’ve ever had an idea for an app, wondered how your coding skills might help a tech startup, or identified an online business opportunity but need help from a developer to make it happen, then this event is for you. You will hear from a range of people who have done all these things and more.

It’s also a great chance to find other students with complimentary skills, ideas, or contacts that you can buddy up with and boost your progress to achieving your tech vision.

[Panel members to be confirmed soon]

Sign up here.


Did you know all our Make It Happen events are now on Target Connect?

Game of Code 2015

A competition for software developers to win £100,000game of code2

Develop an app for £100,000.

Game of Code is described as a “quest to build an app for the heath and beauty, fitness or nutrition sector.” First, submit a proposal of your app. If you’re proposal is successful, you’ll then develop that idea into a working prototype. The final 15 will then battle it out at a grand finale in London in May 2016.

The Hut Group are looking for skilled, strong, and ambitious individuals who have a great idea which can be developed into an app. If you think that’s you, apply here. Be warned, the website is unique and finding the brief is a challenge in itself!

If you’re considering applying, but don’t know how to build an app, or maybe you’re a master coder but lack an innovative idea, come along to the Tech Startup Panel at Global Entrepreneurship Week 2015. Make a team, get some advice or network with industry experts – Monday 16th November (time and location TBC!). 

Crowdsourced app creation: Cash for comments


Guest News Post

A lucky chance encounter at a drop in session with Lancaster Universities Enterprise Team has kick started my ideas into more than just a list in my i-phone.

I’ve been using the ‘Business Model Canvas’ to explore and prototype a number of ideas and my latest project is an app called ‘Flirt Yeti’.

I’m experimenting with my ideas on a site called which makes it possible for anyone who does not have the time, money, or coding knowledge to make an app to have a go by getting involved. You can check out my app idea at

To get going, you simply submit your app idea into the Applits competition and it will receive valuable feedback/votes; you might be the creator of the next ‘Angry Birds’.

Lifelong royalties are paid to the submitter of the winning app and the three people who contribute the most to the development of the winning apps. is more than an app idea competition, anyone can contribute to every part of the crowd-sourced app development and earn monthly royalty payments for your creativity, knowledge, skills or research.

By getting involved you can input and gain a perspective of app:

–   Design – Development  – Naming – Slogan – Marketing – Business model  – Pricing strategy  – beta testing recently won the award for Americas coolest college start-up and is now listed along side the likes of Google, Facebook and Yahoo as Americas coolest college start-ups ever.

By getting app users to submit and vote on the apps that they want to see on their smartphones, Applits are developing apps that are proven to be desirable by end users.

Flirt Yeti was born at Lancaster University, and with your input and support it could be downloaded around the world.

To find out more or vote for my creation Flirt Yeti, hit this link to view and vote, and make a ‘serial innovator’s’ day.

Scott Baldwin

Lancaster University, Facilities Department