Monetising your app idea

Making your app stand out against the competition

The UK app economy is estimated to be worth about £83bn by 2021, but with almost 1,000 apps submitted to the app store each day competition is high. A recent article in The Guardian spoke to a number of bestselling app producers to see what they thought was needed to make a successful app.

It is evident that marketing is a crucial factor which can make all the difference, with developers sometimes spending too much on producing the perfect app rather than prioritising their marketing budget.

Utilising and building a network of users, testers, tech journalists and investors before launching is also mentioned as important to getting an app out there.

Other points discussed in the article include framing the purpose and function of the app with a story you can tell and the advantages of using a Freemium model.

To read the full article, please visit The Guardian’s website.

Do you have an app idea? Want help developing a marketing plan or building up your network? Get involved in Enterprise Team Labs!


Insight into Sales, Marketing & Business Start up

Advice from an experienced LUMS Advertising and Marketing graduate

Chris Walthew graduated from Lancaster University in 1999, with a degree in Advertising and Marketing. He moved to London, worked for a couple of marketing agencies, then moved into sales working for an early cloud software start up where he became sales manager. At the age of 25 he set up a telemarketing company, Prospect Research, which now employs 20 staff.

His latest venture is a climbing centre – Clip ‘n Climb Cambridge – which he describes as “climbing walls meet theme park”. A very different start up to Prospect Research particularly with the scale and investment involved from the beginning and dealing with b2c rather that b2b. 

In this session Chris will talk about his experiences in business and also give some tips on what you can do now as a student, if you are interested in setting up your own business now or in the future.

When? 1-2pm, Friday 20th January

Where? LUMS Career Zone

Book your place on Target Connect.

‘Self-promotion is for the brave…’

‘Greatest obstacle to success is obscurity’

In everyday life, self-promotion and marketing may often be regarded as showing off or associated with negative narratives such as that of a cheesy salesman. It is also a common human tendency to regard standing out as being negative in some way.

In this article, ‘Is promoting your art desperate?’ written by writer and illustrator, Alex Mathers, he attempts to dispel such ideas through discussing the importance of self-promotion.

He identifies how people need to flip their mind-sets to see promotion as a necessity, a duty and a moral obligation.

Without on-going promotion where will customers come from and as a result where will the money to live come from?

In his words people ‘cannot afford to sit on the side-lines & be reactive.’

Read the full article on Red Lemon Club.


MasCupon Challenge

Win a paid internship in Valencia!

Spanish startup, MasCupon, owned by Maximum Media Group are currently on the look-out for young talents through their MasCupon Challenge!

The winner of the MasCupon Challenge will earn the opportunity to take part in a paid internship with the team at their HQ in Valencia. However, all participants have the potential to be winners as their CVs will be seen (with their consent), by the Spanish companies taking part in the parallel running Startups competition.

To be in with a chance of winning all you have to do is write up a marketing campaign for the Easter season (see registration terms and conditions for further submission detail) that you would put in place at the company if you won the competition. If your ides is judged as the most original, than as a winner, you will have the chance to implement said idea.

To participate, register at MasCupon Challenge. The deadline to register is the 15th of November.

Are You Ready For Video? Free Workshop

Calling all business leaders, owners, managers and marketers who are interested in the use of video but aren’t sure where to start…

Workshop Media are once again holding an ‘Are You Ready For Video’ workshop for those in business interested in using video.

The workshop run by David ‘DT’ Guest, Managing Director of Workshop Media covers:

  • What does the rise of video mean for business?
  • What does a video ready business look like?
  • How does video affect the marketing mix?
  • How can video be used in a sustainable way?

How much? Free

When? Wednesday, 27th of July, 3-5pm

Where? Lancaster and Morecambe College – Morecambe Road, Morecambe, LA1 2TY

Click here to view the workshop trailer and here to book tickets.

LU Creative Services Framework- Opportunities to tender

Lancaster University Marketing and Procurement teams creating new creative services framework


The LU Marketing and Procurement teams are currently working together with colleagues across the University to create an EU tender for a creative services framework.

The framework will enable Lancaster University to appoint a selection of suppliers to deliver services in design, video and photography for up to 4 years, with the intention of encouraging value for money and consistency. In all cases, these teams are hoping to appoint 3+ suppliers and each area will have sub-categories to ensure a range of suppliers are appointed.

If you would like more information on the tendering process, or would be interested in putting your business forward as a potential supplier, contact Clare Riding, Head of Marketing, here.