Large model of polar bear against blue sky with clock tower in background

GCAS & NYCW Digital Campaign 2018

The Arctic Basecamp digital campaign in September 2018 was made possible with the financial support of the Fort Foundation. 

During September 2018 two global climate change summits took place in the United States:

  • Global Climate Action Summit - Sep 12-18 2018 - San Francisco
  • New York Climate Week - Sep 24-30 2018 - New York

It wasn't possible for Arctic Basecamp to have a physical presence, but we wanted to ensure that Arctic science remained a vital part of the narrative during these weeks, especially as this period co-incides with low levels of Arctic sea-ice. So, we decided to run a digital campaign.

We worked with existing Arctic Basecamp scientists, and brought new scientific members of the team on board. We captured extensive video interviews with each of the scientists in the Arctic Basecamp Scientific Team, giving deeper insights into their areas of expertise. This included live updates from Arctic expeditions, explorations of recently published research and overviews of changes they have witnessed in the Arctic through their professional experience.

We also partnered with ArcticFocus.org who worked with our raw audio and video to produce compelling videos for circulation on social media.

You can download the full report here: Arctic Basecamp 2018 DIGITAL CAMPAIGN SUMMARY