Dr Alisa YusupovaLecturer in Marketing Analytics
My main research interests are applied macroeconomics, marketing analytics and time series econometrics.
I am a team member of the UK Housing Observatory.
UK Housing Observatory: http://www.lancaster.ac.uk/lums/economics/research/housing/
Adaptive Dynamic Model Averaging with an Application to House Price Forecasting - with N. Pavlidis and E. Pavlidis
MSCI581: Introduction to Marketing Analytics
This class is supported by DataCamp, the most intuitive learning platform for data science. Learn R, Python and SQL the way you learn best through a combination of short expert videos and hands-on-the-keyboard exercises. Take over 100+ courses by expert instructors on topics such as importing data, data visualization or machine learning and learn faster through immediate and personalised feedback on every exercise.
MSCI582: Marketing Analytics and Modelling
MSCI564: Marketing Research
Lancaster University Management School Studentship (Tuition and Living Stipend)
MSc in Money, Banking and Finance (Lancaster University, UK)
BSc in Banking (State University of Economics and Finance, Saint-Petersburg, Russia)