How do you know they’re ‘super’? OK you’ve read the article (almost certainly written by someone with a vested interest in selling you them), seen the advert, read the label and now you’re convinced; just as you are when you see and hear about the ‘new, extra whitening, strengthening toothpaste’!
Advertising campaigns are powerful – the sale of red cabbage grew by nearly 50% in 2014 after acquiring the ‘superfood’ label (great for the red cabbage farmer!). Sales of kale, which was formally mainly used as a cattle feed shot up in the food rankings, doubling in a five year period. And coconut oil sales tripled in just a couple of years.
Now, you could drink a bottle of coconut oil a day, or eat a plate full of kale, but not one food in isolation is going to give you all the nutrients that you require. And of course companies will label their produce ‘super’ if they can – it will make them lots of money, which is what they want.
Perhaps I would agree on one food being just about super, and you’ll have all heard of it – the humble egg. It is something we have almost certainly all eaten as part of our everyday diet, unlike quinoa, wheatgrass or goji berries. It is the most easily digestible form of protein and is a nutritionally complete food, containing every vitamin and mineral we require, with the exception of vitamin C.
Just saying; you all work hard for your money – think before you spend it on magic bullet food items. In simplistic terms eat the rainbow, a wide variety of different coloured foods means a wide variety of different benefits.