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Modality-Specific Norms of Perceptual Strength
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Our modality-specific norms of perceptual strength ask people to rate their experience of particular concepts and properties using the five senses of hearing, sight, touch, taste and smell.
A complete set of ratings for over 1000 words can be
downloaded here.
The downloadable norms contain both published and unpublished sets of ratings. Citations for the published norms are as follows:
- Lynott, D., & Connell, L. (2013).
Modality exclusivity norms for 400 nouns: The relationship between perceptual experience and surface word form.
Behavior Research Methods, 45, 516-526.
- Lynott, D., & Connell, L. (2009).
Modality exclusivity norms for 423 object properties.
Behavior Research Methods, 41, 558-564.
Instructions for replicating the norming methodology are as follows:
Instructions
You will be asked to rate how much you experience everyday objects using five different perceptual senses. There are no right or wrong answers so please use your own judgement.
The rating scale runs from 0 (not experienced at all with that sense) to 5 (experienced greatly with that sense). Click on a number to select a rating.
If you do not know the meaning of a word, just click on the "Next" button to move onto the next item.
Per item WORD
Adjectives (2009) were normed using an object property phrasing:
To what extent do you experience something being WORD
By feeling through touch
By hearing
By seeing
By smelling
By tasting
Nouns (2013) and all other unpublished word types were normed using a general concept phrasing
To what extent do you experience WORD
By feeling through touch
By hearing
By seeing
By smelling
By tasting
A separate 0-5 rating scale appeared beside each modality. Scale anchors were labelled at 0 (not at all) and 5 (greatly)
These norms have many uses. Some papers from our own lab include:
- Connell, L., & Lynott, D. (2014).
I see/hear what you mean: semantic activation in visual word recognition depends on perceptual attention.
Journal of Experimental Psychology: General, 143, 527-533.
- Connell, L., & Lynott, D. (2012).
Strength of perceptual experience predicts word processing performance better than concreteness or imageability.
Cognition, 125, 452-465.
- Louwerse, M. M., & Connell, L. (2011).
A taste of words: Linguistic context and perceptual simulation predict the modality of words.
Cognitive Science, 35, 381-398.
- Connell, L., & Lynott, D. (2010).
Look but don't touch: Tactile disadvantage in processing modality-specific words.
Cognition, 115, 1-9.
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