LUMS Masterclass Week: Luxury Marketing Management
Monday 30 November 2020, 10:00am to 11:00am
Venue
online, Lancaster, United Kingdom, LA1 4YWOpen to
Applicants, Prospective Undergraduate StudentsRegistration
Free to attend - registration requiredRegistration Info
Please register here.
Event Details
This webinar, for year 12 and 13 students, allows you to discover how luxury brands reverse every rule of ‘textbook’ marketing strategy and why it works.
This Masterclass invites you to dive into the world of luxury marketing. Luxury markets are niche, profitable and turn traditional marketing strategy upside-down:Increasing prices to increase demand? Certainly.Making it difficult for clients to buy? Yes, please.Not pandering to customer’s wishes? Absolutely.Communicating to those the brand is not targeting? Always! What sounds like the crazy reversal of every marketing strategy rule is at heart of successful luxury marketing management. This Masterclass will teach you the difference between Prada, Chanel and Hugo Boss and introduce you to the “anti-laws” of luxury marketing management.
Contact Details
Name | LUMS Recruitment Team |
Telephone number |
+44 (0)1524 592938 |