This module engages with a socio-cultural analysis of what has been called a ‘consumer society’, a society with increasing emphasis on marketisation, commercialisation and commodification. The module approaches a variety of topics that consumer society has intensified - such as promotional culture, advertising and branding - and students will have the opportunity to work with a range of conceptual resources to produce understandings of these issues and their impact on society. This module, therefore, offers you key resources with which to understand contemporary society and social change in a way which complements their other core and optional modules.