This module provides an overview of the knowledge and expertise design management brings to organisations. Design Management refers to a broad range of theories, methods and practices by which an organisation can employ design principles, activities and methods for internal or external purposes. This module introduces past, present, and emerging practices, methods and principles of Design Management. Through lectures and seminars, you will develop an appreciation of the contribution of Design Management for strategy, product development and customer relationships. This module prepares you to work successfully with designers on strategic design issues.