Essentials of Strategic Management

This module provides you with an understanding of strategy that will enable you to discuss real-life business activities within a framework of contemporary strategic management thinking. It is designed to encourage you to develop a personal and distinctive understanding and appreciation of strategising for different industries and in uncertain environments, through lectures, case analyses, and class discussions. Topics to be examined include the identification and analysis of key macro-environmental drivers, competitive advantage, resources and capabilities, and stakeholder influence.