Strategy Simulation Challenge

This module builds on and integrates material taught in the proposed module Essentials of Strategic Management and other programme modules in offering students the opportunity to put theory into practice in a simulated environment. The simulation will run for eight simulated quarters over 10 weeks of Lent term. It provides students with valuable team-based hands-on experience in developing and implementing strategy for a small but growing business (a regional airline carrier) in a simulated environment in direct competition with other student teams. In each quarter teams make a series of decisions, manipulating key strategic variables in a dynamic environment, evaluating results and decisions each quarter.