Product and Service Innovation

The objective of this course is to equip you to meet the challenge in managingproduct and service innovation processes, especially in the small businessenvironment. The aim is to inspire your enthusiasm and understanding ofinnovation and encourage the practice of tracking and evaluating the impact ofinnovations vital to anyone in business. These include building motivation,developing a critical and active approach to learning as well as developing abilityto link understanding of contemporary innovation to theory.