How do we make sense of the various understanding of being a fan nowadays? How has the experience of being part of a media audience transformed over the decades in different parts of the world? In what ways do fan culture and audience community manifest social transformations in both the local and global scale?
This module aims to provide you with a critical understanding of fandom and audiences in a global and transnational context. You will first be introduced to the contested concepts and typologies of ‘audience’ and ‘fan’ and the cultural hierarchy of knowledge underneath theses definitions. The module will focus on four dimensions – participation, pleasure, performance, and power – by investigating fan culture and audience communities of a wide range of transmedia texts (television, music, film, and other media) in a global perspective. You will analyse the multi-layered dynamics between individual fan, fan community, audience participation, media texts, and the industry through sociological and interdisciplinary lenses, for example, cultural studies, feminist studies, queer studies, and postcolonial studies.