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Freelance Factory

Ever wondered what your skills might be worth?

Whether you’re an aspiring creative practitioner, management consultant or digital development wizard, there’s a strong chance that you could be trading your skills for hard cash, supplementing your weekly income, making yourself more attractive to employers or even laying the foundations for an alternative career path.

This one-day workshop will help you to understand:

  • What is a Freelancer (and whether you’re already doing it!)
  • The potential benefits for you
  • How quick and easy it is to get started
  • How to avoid early pitfalls and learn from those who are already doing it

It will be a highly interactive day including input from expert guests, creative groupwork, video case studies, freelancers Q&A, start-up simulator and much more.  And if you can’t wait to get started, we can help you to get registered on the day and walk out a bona fide independent freelancer!

The event is open to students, staff and graduate from the EU, from any faculty, in any year of study.  Your freelance practice doesn’t need to relate to your study programme, it could just be a passion, hobby or skill that you’d like to take to the next level.

  • Tuesday, 17th June
  • Jack Hylton Room (inside Peter Scott Gallery foyer), nr the Great Hall
  • 9am-5pm
  • Lunch and refreshments provided
  • Free
  • Registration via TARGETconnect

Participation counts toward your Lancaster Award accreditation.

More details to follow.  All enquiries to

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StartUp Britain under new ownership and the directorship of Lancaster University Alumnus Matt Smith

start up britain logo

The Centre for Entrepreneurs has taken on the running of the national enterprise campaign, StartUp Britain. In an extract from the campaign’s 2014 report, Centre director, Matt Smith sets out what’s next for the campaign:

‘As a campaigning organisation, StartUp Britain pioneered a range of initiatives to boost public awareness of entrepreneurship, as well as support the growth of early-stage entrepreneurs. Such innovation will continue – building upon the great work done by the founders as they hand the baton on the Centre for Entrepreneurs.

So, what are our plans to continue the campaigning ethos of this great organisation? In short: continuity. The success of StartUp Britain is, in part, thanks to the ongoing support from countless others in the entrepreneurship community. For three years, StartUp Britain has served as a focal point for entrepreneurship resources and initiatives, helping entrepreneurs identify valuable support.

Such partnerships remain critical to StartUp Britain’s continued success, meaning that we will look to deepen and widen our partnering with those delivering inspiration, resources and guidance to entrepreneurs at all stages. And we will also carry on celebrating entrepreneurship by supporting the diverse range of entrepreneur award schemes.

The branding will also remain the same. And the website and social media channels will continue to operate separately from the Centre’s. StartUp Britain will also remain an innovative, engaging and accessible organisation for entrepreneurs and the public alike. It will continue to promote entrepreneurship to the public and generate media coverage for entrepreneurs.

StartUp Britain has achieved a great deal in its three years. Our hope is that as the Centre takes on the running of the campaign, its many supporters and followers will remain involved.

Here’s to the next three years!’

Matt Smith
Director, Centre for Entrepreneurs
Home of StartUp Britain

Matt graduated from Lancaster University in 2008 with a BSC in Compuer Science. You can read Matt’s profile on LinkedIn and check out Start up Britain’s activities at


NACUE Career Start-Up Launchpad On Tour – free spaces

Calling all SMEs considering graduate recruitment this year…


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This event, which offers the valuable opportunity to engage with potential graduate employees from Lancaster University, will be held in the Management School Hub between 3pm and 6pm on Weds 30th April 2014.

We have a limited number of exhibition slots available for free at the event; if you would like to take advantage of this opportunity, please complete the form HERE and return it to no later than noon on Wednesday 23rd April.

As this event is a collaboration between Lancaster University Careers, Lancaster University Enterprise Centre, Lancaster Entrepreneurs Society and the National Association of College & University Entrepreneurs (NACUE), the focus is very much on entrepreneurialism within SMEs.

We anticipate that it will raise awareness amongst Lancaster students of Northwest SMEs as a source of potential employment, highlight the value of entrepreneurial skills and behaviours to potential employers and provide inspiration to some to consider launching their own entrepreneurial ventures.

For further enquiries, please contact


The event will be held in LUMS Hub.  In additional to the exhibitor stands there will be two facilitated panel discussion to help you learn as much as possible from the SME owners in attendance:

  • Entrepreneurs Panel:  3:30-4:30pm, hosted by LU Enterprise Team – to highlight the various journeys real entrepreneurs have taken to raise start-up finance, overcome barriers, capitalise on existing skills and develop new ones.
  • Pitching Panel:  5-6pm, hosted by LU Entrepreneurs Society – to provide five aspiring entrepreneurs from Lancaster University with the opportunity to pitch their business ideas to a panel and get their feedback on the ideas and the pitch.

Register your interest in this event on TARGETconnect.

The Quickest Way to Deliver Your Message? Make It Visual

Image courtesy of Shutterstock

Image courtesy of Shutterstock

Visualising your message is key according to Entrepreneur Magazine’s  Zhuram Zaman. Whether it’s connecting with customers, closing the deal with prospective clients, or promoting efficiency within your own operation, the quest to effectively cultivate and communicate your message is ongoing. One strategy that has recently gained traction is data visualization. Given today’s fast-paced, cut-to-the-chase world, this makes perfect sense. We want our information, we want it now and we don’t want to have to put much thought into digesting it.

The effectiveness of data visualization goes beyond our shrinking attention spans — it speaks to our biology, according to Noah Iliinsky, co-author of Designing Data Visualizations.

“Our visual system is extremely well built for visual analysis,” Iliinsky explains. “There’s a huge amount of data coming into your brain through your eyes. Once that data arrives at the brain, it’s rapidly processed by sophisticated software that’s extremely good at tasks such as edge detection, shape recognition and pattern matching.”

Related: Your Sneak Peak at the Future of Infographic Marketing

It is this pattern matching, Iliinsky notes, that makes presenting information visually so beneficial, as it helps us identify trends, gaps and outliers. In other words, it allows us to see the true meaning of the data.

For businesses, this begs the question: How do we best leverage the value of data visualization? Here are three recommendations:

Infographics: the storyteller. As defined by Mashable, a prominent tech website, infographics are “graphic visual representations of information, data, or knowledge” that “present complex information quickly and clearly.” Done well, it delivers your message by weaving together thorough research and compelling copy with an engaging design.

What makes infographics such an effective marketing tool is two-fold: First, by including SEO-friendly terms, they can drive new users to your website through increased search visibility. Second, because they can easily be shared on social media sites such as Facebook and Twitter, they have a tendency to go viral, which obviously extends your brand to a wider, untapped audience.

Dashboards: data central. Businesses generate large amounts of data on a day-to-day basis, from potential leads, to what products are selling best and the hours dedicated to each client. Making sense of that data can be a challenge. Spend a few minutes poring over endless spreadsheets or reading through an exhaustive report, and it can feel undeniably overwhelming.

This is where dashboards come in. A centralized command center that compiles all of your pertinent data, they make it easy to see what’s going on within your organization. Stephen Few, a leading user interface dashboard expert, explains it like this: “(a) dashboard is a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen so the information can be monitored at a glance.”

Businesses enter data into the back end of the dashboard, and the dashboard then processes and produces it in a way of your choosing — graphs, charts, tables, etc. — that best fits your needs.

Related: 5 Tricks to Producing Quality Content

The value that a well thought-out dashboard brings to your company is far-reaching. It gives you the means to easily analyze trends, which allows you to hone your marketing strategies, helping you to optimize sales and customer engagement. It takes the man hours that would previously have been devoted to sorting through acres of data and redirects them towards growing your brand. Simply put, dashboards rid your operation of any unnecessary waste, which, in turn, raises productivity, lowers costs and increases your bottom line.

Mobile apps: a match made in heaven. While infographics tell a good story quickly, and dashboards organize and display your data, mobile apps marry the two together. Designed with a focused flow to connect with all audiences, apps are a versatile interface for your business, giving users as much or as little detail as they desire.

For those who want to get a high-level view of your company, scrolling straight through an app from start to finish will give them what they are looking for. Working almost as an interactive infographic, successful apps utilize compelling copy and appealing visuals to construct a road map of sorts, communicating in broad terms to the user what you are about, what it is that you do and what you can do for them.

On the other hand, for those who wish to explore your brand a little deeper, taking advantage of the built-in stops along the way allows them to drill down and access additional documents, charts, graphs and other nuts-and-bolts data. It is in these sections of the app where you can show — instead of just telling — the true value you can provide.

Best of all, as the name suggests, mobile apps are, indeed, mobile. And once they are downloaded to a person’s tablet or smartphone, they can be accessed without an internet connection. This means that no matter where users go, your brand is always right there with them.

You can read more about start ups and business development Entrepreneur website or sign up for updates.

‘Do entrepreneurs in a capitalist society do more harm than good? A national student on line debate – 27th March 6.30pm


Loughborough University and Plymouth University are hosting an online debate for students on Thursday March 27th at 18.30. The motion will be:

‘Do entrepreneurs in a capitalist society do more harm than good?’

The debate will be chaired by EEUK Fellow Dr Simon Brown and will be streamed live via the power of modern technology. Registration will give you access to the URL for the live feed. Register and log on early to get the best seat in the house. The organisers will provide video links to the first few logging on; those who log on after this will only have the ability to view – but not be seen by the debate teams and wider community.
This debate will bring together two debating teams as well as an audience from across the UK enterprise education community.
This is a brilliant opportunity to see how video call/live streaming technology can be used to connect students to each other across the country.

To register click here.

Further details can be found here: Debate Flyer- EEUK