According to USA magazine Entrepreneur, the first thing to think about when naming your business might surprise you. It’s your company’s story.
‘Don’t worry about something hip or impressive, or even something that will work for your domain name, advises Melanie Spring, founder of the Washington, D.C.-based marketing company Sisarina. She says companies should get back to basics and find a name that hones in on what your company is really about so that you have something compelling – and memorable — to share with people.
Her own company’s name was born from an imaginary friend she didn’t even remember she’d had as a small child until her mother reminded her. Using a word with a quirky personal history is distinct – and shares a piece of Spring with those she meets. Spring recommends finding a similar name that will inspire people to open up to you, give others permission to show their own most distinctive sides.’
Hear more from Spring in this short video.
To chat through your business idea or for support, resources and contacts to help get your business started staff or students can contact the Enterprise Team firstname.lastname@example.org
Simon Harrison, Amanda Brooks, Rachael Everett, Sarah Marshall
Ever wondered what your skills might be worth?
Whether you’re an aspiring creative practitioner, management consultant or digital development wizard, there’s a strong chance that you could be trading your skills for hard cash, supplementing your weekly income, making yourself more attractive to employers or even laying the foundations for an alternative career path.
This one-day workshop will help you to understand:
- What is a Freelancer (and whether you’re already doing it!)
- The potential benefits for you
- How quick and easy it is to get started
- How to avoid early pitfalls and learn from those who are already doing it
It will be a highly interactive day including input from expert guests, creative groupwork, video case studies, freelancers Q&A, start-up simulator and much more. And if you can’t wait to get started, we can help you to get registered on the day and walk out a bona fide independent freelancer!
The event is open to students, staff and graduate from the EU, from any faculty, in any year of study. Your freelance practice doesn’t need to relate to your study programme, it could just be a passion, hobby or skill that you’d like to take to the next level.
- Tuesday, 17th June
- Jack Hylton Room (inside Peter Scott Gallery foyer), nr the Great Hall
- Lunch and refreshments provided
- Registration via TARGETconnect
Participation counts toward your Lancaster Award accreditation.
More details to follow. All enquiries to email@example.com
Image credit: http://www.slideshare.net/al_the_x/anatomy-of-a-freelancer
The Centre for Entrepreneurs has taken on the running of the national enterprise campaign, StartUp Britain. In an extract from the campaign’s 2014 report, Centre director, Matt Smith sets out what’s next for the campaign:
‘As a campaigning organisation, StartUp Britain pioneered a range of initiatives to boost public awareness of entrepreneurship, as well as support the growth of early-stage entrepreneurs. Such innovation will continue – building upon the great work done by the founders as they hand the baton on the Centre for Entrepreneurs.
So, what are our plans to continue the campaigning ethos of this great organisation? In short: continuity. The success of StartUp Britain is, in part, thanks to the ongoing support from countless others in the entrepreneurship community. For three years, StartUp Britain has served as a focal point for entrepreneurship resources and initiatives, helping entrepreneurs identify valuable support.
Such partnerships remain critical to StartUp Britain’s continued success, meaning that we will look to deepen and widen our partnering with those delivering inspiration, resources and guidance to entrepreneurs at all stages. And we will also carry on celebrating entrepreneurship by supporting the diverse range of entrepreneur award schemes.
The branding will also remain the same. And the website and social media channels will continue to operate separately from the Centre’s. StartUp Britain will also remain an innovative, engaging and accessible organisation for entrepreneurs and the public alike. It will continue to promote entrepreneurship to the public and generate media coverage for entrepreneurs.
StartUp Britain has achieved a great deal in its three years. Our hope is that as the Centre takes on the running of the campaign, its many supporters and followers will remain involved.
Here’s to the next three years!’
Director, Centre for Entrepreneurs
Home of StartUp Britain
Matt graduated from Lancaster University in 2008 with a BSC in Compuer Science. You can read Matt’s profile on LinkedIn and check out Start up Britain’s activities at http://www.startupbritain.co/
Calling all SMEs considering graduate recruitment this year…
This event, which offers the valuable opportunity to engage with potential graduate employees from Lancaster University, will be held in the Management School Hub between 3pm and 6pm on Weds 30th April 2014.
We have a limited number of exhibition slots available for free at the event; if you would like to take advantage of this opportunity, please complete the form HERE and return it to firstname.lastname@example.org no later than noon on Wednesday 23rd April.
As this event is a collaboration between Lancaster University Careers, Lancaster University Enterprise Centre, Lancaster Entrepreneurs Society and the National Association of College & University Entrepreneurs (NACUE), the focus is very much on entrepreneurialism within SMEs.
We anticipate that it will raise awareness amongst Lancaster students of Northwest SMEs as a source of potential employment, highlight the value of entrepreneurial skills and behaviours to potential employers and provide inspiration to some to consider launching their own entrepreneurial ventures.
For further enquiries, please contact email@example.com
The event will be held in LUMS Hub. In additional to the exhibitor stands there will be two facilitated panel discussion to help you learn as much as possible from the SME owners in attendance:
- Entrepreneurs Panel: 3:30-4:30pm, hosted by LU Enterprise Team – to highlight the various journeys real entrepreneurs have taken to raise start-up finance, overcome barriers, capitalise on existing skills and develop new ones.
- Pitching Panel: 5-6pm, hosted by LU Entrepreneurs Society – to provide five aspiring entrepreneurs from Lancaster University with the opportunity to pitch their business ideas to a panel and get their feedback on the ideas and the pitch.
Register your interest in this event on TARGETconnect.
If you are a member of university staff, a current student or a recent graduate with a passion to create positive social impact, support and funding may be available to you make your ideas a reality.
Unltd (The foundation for social entrepreneurs) has partnered with Lancaster University on the SEE Change Programme to help us to support social entrepreneurs by offering personal support, access to funding, experts and resources.
If there is a need for your idea and you have clear goals you can access support to change your area for the better. Full details of the support and the application process are available on our website.
Starting on 3rd April Unltd are hosting a series of webinars with inspiring speakers who will provide a wealth of practical tips for #socent. Speakers such as Melanie Bryan OBE, Isla Wilson, Dr Sara Calvo and Fergus Lyon amongst others have given their time to talk about subjects including:
- Why doing good is good for business
- An introduction to financial records for social entrepreneurs
- Stakeholder engagement
- How to write an ethical marketing plan
The first webinar is on 3rd April and booking for all sessions can be accessed via this link.
2013 webinars can still be viewed via Unltd’s You Tube channel.
Britain now has more people working for themselves than ever before.
As of the last quarter of 2013 some 4.3 million of us earn our own crust and are officially self-employed.
This represents a pretty stonking increase. Though there was a slight trend upwards for many years in the early to mid-2000s, the number of self-employed has increased by 573,000 since the recession of 2008-09 – a rise of 15%.
Interestingly, over 60% of this increase has actually taken place even more recently – from around the middle of 2011.
The net result is that a staggering one in seven of the workers in this country are now working for themselves.
It’s something that has passed relatively unnoticed but it is worth considering how much more negative the overall unemployment picture would have been had it not happened.
The HR professionals body the CIPD estimates that the rise in self-employment has compensated for around 40% of the loss in employee jobs.
Had that not happened we could have seen unemployment nudging three million, with unemployment for women, who represent more than half of the self-employment growth since the recession, taking the brunt of that.
And the trend shows no sign of abating – if anything it seems to be getting stronger.
Compared to a year ago the Office for National Statistics (ONS) says there are now 395,000 more people in employment overall.
Of that, some 273,000 are employees, i.e. people working for firms or public sector bodies. That means that some 150,000, or 38%, are self-employed.
READ THE FULL BBC ARTICLE HERE
By Lewis GoodallEconomics analyst, BBC News
Image courtesy Getty Images