New Facebook feature to increase brand awareness
Facebook is no longer just a tool to share your latest selfie. A new feature has recently been announced which will allow facebook users to search for items to buy from business pages and groups.
New products can already be promoted using Facebook and other social media. We’ve all seen buy and sell pages from our local areas, as well as Facebook ads for products and services, so what’s new? Instead of creating random pages or groups to sell products, businesses and consumers will be able to use a single area or shop section to advertise and buy whilst browsing on Facebook. Some commentators point out the similarities between this new platform and existing retail areas like Amazon marketplace.
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