José Maria Macedo, final year Philosophy, Politics and Economics student, applied for funding last year to develop marketing materials for his martial arts business, Kaizen Academy. Here, he shares his funding update.
I’m José Maria Macedo and I run a business called Kaizen Academy whose aim is to modernise and improve the entire experience of training martial arts. As part of this, we thought it was important to produce some high-quality promotional videos to clearly and visually demonstrate to potential customers just how different we are from an average martial arts school. So, we decided to apply to the Enterprise Award (the application process was great and really helped us refine our ideas for the videos) and used the money to produce two promotional videos for our business:
We are extremely happy with the look of the videos as we feel they really symbolise our brand but more importantly we’re thrilled with the results: the videos have been viewed cumulatively over 50,000 times and we’ve used them in our New Year’s marketing campaign (spending £500 on Facebook marketing them) to secure over 35 subscribed customers for a revenue of £12,000 over the next 12 months.
We’re now at maximum capacity for adult members with 170 total members (which also makes us one of the largest martial arts clubs in the UK!) and we know we couldn’t have done it without these videos. Thank you very much to the Enterprise Team and Santander for making it possible!
Student entrepreneur film maker, Harry McGill worked with José and Kaizen Academy to produce both promotional videos.
If you’re interested in applying for an Enterprise Award of up to £500, check out our funding pages here.