Making your app stand out against the competition
The UK app economy is estimated to be worth about £83bn by 2021, but with almost 1,000 apps submitted to the app store each day competition is high. A recent article in The Guardian spoke to a number of bestselling app producers to see what they thought was needed to make a successful app.
It is evident that marketing is a crucial factor which can make all the difference, with developers sometimes spending too much on producing the perfect app rather than prioritising their marketing budget.
Utilising and building a network of users, testers, tech journalists and investors before launching is also mentioned as important to getting an app out there.
Other points discussed in the article include framing the purpose and function of the app with a story you can tell and the advantages of using a Freemium model.
To read the full article, please visit The Guardian’s website.
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