Aidan Watt, technical director at Hotfoot Design has written an article for the Lancashire Business View which helps to simply explain why Apps may not be the best use of resources for SMEs. The launch of the Apple App Store in 2008 transformed the digital dimension, but really how many of these apps are actually used? How many businesses benefit from them?
To read more click here.
How cities can empower and engage citizens through digital technology
In a blog post for Nesta, Tom Saunders looks at how cities can and are engaging citizens within our increasingly digital ecosystem.
In the post, Tom goes through his four tips for digital engagement:
- Resist the temptation to build an app.
- Think about what you want to engage citizens for – Better understanding of the facts, generating better ideas and options or better decision making?
- Remember that there’s a world beyond the internet.
- Pick the right question for the right crowd.
The post focuses on the engagement of citizens with digital technology to help city governments deliver services more efficiently and to improve engagement in democratic processes. Many of the points made are very valuable for any businesses trying to engage customers, so it’s well worth a read!
To read the full blog post click here.