Commercial Awareness for Designers

Commercial Awareness for Knowledge Exchange Sessions

Gerasimos Balis, the Enterprise Team’s Design Facilitator recently collaborated with Bijan Aryana to deliver some commercial awareness workshops as part of Bijan’s Design and Business module for MA Design Management students. The sessions were successful and appeared to add great value to the student’s projects. Below is a bit more information on what was covered in the sessions and some of the feedback received.

Commercial Awareness for Designers

The first 3 hour session involved:

  • An introduction to Business models and tools to evaluate them
  • Reflection on the impact of design expertise on business

The second 3 hour session involved:

  • Design process models and roles designers play in a ventrue
  • Examples of best practice from design agencies
  • Workshop on articulating their own design process

Great feedback was received for both sessions from student’s who took part:

‘I like the activities which were really engaging, fun and new to me’

‘I like the interactive exercises and tools provided’

‘I like the groupwork elements because it helps our ideas flow and we get some really interesting inputs and ideas’

‘Good content, helped a lot towards our project and ensured we followed a plan to effectively accomplish the¬†activities’

‘Loved the activities, really helpful’

‘The activity further strengthened the understanding of the design process and its adaptability’¬†

‘wonderful experience’

These sessions are all part of the Enterprise Team’s wider aims to contribute to enhancing student’s commercial awareness by equipping them with some useful tools within the curriculum. This is a scheme we have named CAKE (Commercial Awareness for Knowledge Exchange). To find out more, please visit the dedicated CAKE webpage.