The Science of Persuasion

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This animated video describes the six universal ‘Principles of Persuasion’.

You can apply these ideas in your day to day work working with others, and in your marketing and communications with your customers.

The video outlines the six key shortcuts which have been scientifically proven to make you most effective and able to influence, and is based on the research in Dr. Cialdini’s groundbreaking book, ‘Influence’. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

You can watch the animation here.

Source: 24.3.2015 (Dr Robert B Cialdini)