Santander Awards Semi-Final Update
This week, Lancaster University’s Santander semi-finalists traveled to Northumbria University to pitch their ideas in the North & Ireland Semi-Final.
Charles Rogers pitched his virtual queuing app first in the pre-revenue category followed by Ze and Adam of Kaizen Academy in the post-revenue category. Both delivered excellent, well prepared five minute pitches which were followed by a grilling from the panel.
The results were announced on the day, unfortunately amidst very tough competition neither made it through to the final. However, as winner’s of the People’s Choice Vote, Kaizen Academy have been selected to attend the forthcoming accelerator week and have also be awarded £500 of funding. Both Charles and Kaizen were a credit to Lancaster – we would like to thank them for all of the hard-work they put into the competition. I think would agree that it was a great day and a lot can be taken away from the experience.
Kaizen Academy make the final six
Congratulations to Kaizen Academy for being shortlisted to the final six of the University Entrepreneurs Challenge as part of the prestigious Educate North and UK Leadership Awards and Conference 2017.
Founded by a team of students/graduates and world-class martial artists, Kaizen Academy is a dedicated Brazilian Jiu Jitsu, Kickboxing and Mixed Martial Arts facility based in Lancaster with the aim of improving, professionalising and modernising the way in which martial arts are taught. You can read more about Kaizen’s story in the Enterprise Directory here.
The full shortlist for the award can also be found here.
We wish Kaizen the best of luck for the final of the event on the 27th of April!
José Maria Macedo, final year Philosophy, Politics and Economics student, applied for funding last year to develop marketing materials for his martial arts business, Kaizen Academy. Here, he shares his funding update.
I’m José Maria Macedo and I run a business called Kaizen Academy whose aim is to modernise and improve the entire experience of training martial arts. As part of this, we thought it was important to produce some high-quality promotional videos to clearly and visually demonstrate to potential customers just how different we are from an average martial arts school. So, we decided to apply to the Enterprise Award (the application process was great and really helped us refine our ideas for the videos) and used the money to produce two promotional videos for our business:
We are extremely happy with the look of the videos as we feel they really symbolise our brand but more importantly we’re thrilled with the results: the videos have been viewed cumulatively over 50,000 times and we’ve used them in our New Year’s marketing campaign (spending £500 on Facebook marketing them) to secure over 35 subscribed customers for a revenue of £12,000 over the next 12 months.
We’re now at maximum capacity for adult members with 170 total members (which also makes us one of the largest martial arts clubs in the UK!) and we know we couldn’t have done it without these videos. Thank you very much to the Enterprise Team and Santander for making it possible!
Student entrepreneur film maker, Harry McGill worked with José and Kaizen Academy to produce both promotional videos.
You can like Kaizen Academy on Facebook to keep up to date with their progress, and have a look at their webpages for more information.
If you’re interested in applying for an Enterprise Award of up to £500, check out our funding pages here.
Kaizen Academy’s Ze Macedo gets royal approval
LU student entrepreneur, Ze Macedo, was awarded a Duke of York Young Entrepreneur Award this week in recognition of his success with martial arts startup, Kaizen Academy.
Ze met HRH Prince Andrew, the Duke of York, at a special awards ceremony organised and hosted by the University of Huddersfield. A serial student entrepreneur, Ze is co-founder of Kaizen Academy and is in his final year of a Politics, Philosophy and Economics degree.
Simon Harrison, Enterprise Team Project Manager, said;
We were delighted to nominate Ze for this award as he’s consistently demonstrated an entrepreneurial approach to university life, spotting opportunities and taking risks, trying new things and building on his learning from every situation. His vision for Kaizen is clearly a synthesis of his passions, his study and his philosophical and creative outlook. The gym is already building bridges between students and the local community and transforming perceptions of martial arts. He sets a great example for other FASS students to follow.
To find out more about Kaizen Academy and Ze’s award, read the press release here.