Pop-up shops to test your product
With an estimated worth of £2.3bn (Centre for Economics and Business Research, 2015), the pop-up sector is thriving. A temporary stall or pop-up shop could provide an entrepreneur with the ideal opportunity to validate their product and gain valuable experience, in turn, assisting in the formulation of a compelling business case.
A recent article on The Guardian’s website, explored this new temporary retail trend and talked about new startup – ‘Appear Here.’ Hailed as the ‘Airbnb for retail,’ Appear Here allows entrepreneurs to find temporary business spaces quickly and simply.
The concept is not dissimilar from LUSU facilitated ‘Deli Takeover’ nights, a number of which took place last year, allowing food entrepreneurs and societies to organise their own event or test out their food related business idea. Lancaster Charter Market also offers the opportunity for new traders to rent a pitch for free if they are offering a product which is new to the market.
What do you think? Would you fancy trialing your product on a temporary stall/pop-up shop? Read the full article on The Guardian’s website.