Tips for improving your website

Enterprise Nation Webinar: How to improve your website’s user experience to win more sales.

Catch up with Enterprise Nation’s latest webinar in which Matt Fowell, Enterprise Nation Adviser member and digital lead at Five Rivers shares his top tips for improving the user experience of your website in an attempt to enhance your sales!

Find the webinar of the Enterprise Nation blog.

Insight into Sales, Marketing & Business Start up

Advice from an experienced LUMS Advertising and Marketing graduate

Chris Walthew graduated from Lancaster University in 1999, with a degree in Advertising and Marketing. He moved to London, worked for a couple of marketing agencies, then moved into sales working for an early cloud software start up where he became sales manager. At the age of 25 he set up a telemarketing company, Prospect Research, which now employs 20 staff.

His latest venture is a climbing centre – Clip ‘n Climb Cambridge – which he describes as “climbing walls meet theme park”. A very different start up to Prospect Research particularly with the scale and investment involved from the beginning and dealing with b2c rather that b2b. 

In this session Chris will talk about his experiences in business and also give some tips on what you can do now as a student, if you are interested in setting up your own business now or in the future.

When? 1-2pm, Friday 20th January

Where? LUMS Career Zone

Book your place on Target Connect.

The Science of Persuasion

Screen Shot 2015-03-24 at 23.31.19

This animated video describes the six universal ‘Principles of Persuasion’.

You can apply these ideas in your day to day work working with others, and in your marketing and communications with your customers.

The video outlines the six key shortcuts which have been scientifically proven to make you most effective and able to influence, and is based on the research in Dr. Cialdini’s groundbreaking book, ‘Influence’. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

You can watch the animation here.

Source: 24.3.2015 (Dr Robert B Cialdini)





The 60 Second Pitch Awards – Finalists Announced

So Now Is Your Chance To Vote!

The 60 Second Pitch Awards gave you and your business (or idea) the chance to win up to £1,500 as well as support and advice from Santander.


It is with great pleasure that I can now announce the 10 finalists for the first round of the Santander Universities 60 Second Pitch Awards.  These 10 finalists are:

  1. Recall –  University of Brighton
  2. Treatment Clothing – Cardiff Metropolitan University
  3. Choosic – London Southbank University
  4. Story – University of Brighton
  5. Farmz2U – Queen Mary University
  6. Take Me There – SOAS
  7. Pingster – Ulster University
  8. Industrify – University College London
  9. Mamba – University of Strathclyde
  10. Classic Corporate – London School of Economics

All of the finalists videos are now live and available for you to vote for your favourite via the link below.  Please also feel free to share the link via your own networks as the number of votes received will ultimately determine the winning entries

The voting phase of the competition ends on the 31st January after which the winners will be announced.

Fast Forward to Business launches with Sales 101

We are delighted to announce the first session in our programme of support for pre-start entrepreneurs, Fast Forward to Business

Sales 101: Self Awareness

Tuesday 11th February 2014, 5pm-7pm – George Fox LT3

Nick Harrison (a man who has stared down a rhino and lived to tell the tale) leads an introductory session on your first consideration when preparing to run your own business: YOU!

If you hate being sold to, you’ll probably hate selling; and if you hate selling, there’s a strong chance you’ll be very uncomfortable with some important aspects of your entrepreneurial responsibilities.  This workshop will help you to understand who you are and how your personality and values impact on how effectively you interact with others when it comes to winning customers and clinching deals.

Book here via TARGETconnect.