Entrepreneurial Alumnus Stephen Moore

Where they are now…

Stephen Moore graduated from an MA in Human Resources and Consulting in 2013. Since then, Stephen has started Transform2Succeed; working as a professional coach, Stephen helps client’s to realise and achieve their true potential.

Stephen is now an accredited mBIT (Multiple Brain Integrating Techniques) Master Coach, running regular courses. mBIT is an neuro-science based approach to coaching which acknowledges the existence of three brains – the head, the heart and the gut.

You can read more about Stephen’s Startup Story here.

Startup Stories Online Now – Be Inspired

Read, listen and feel inspired by the entrepreneurial stories from our latest Startup Stories event

On the 17th of March, alumni entrepreneurs from three Colleges – County, Bowland and Furness told captivated audiences about their personal Startup Stories whilst live illustrators sketched out each journey.

Each story was unique and told an interesting (and not always straightforward) entrepreneurial journey. The stories along with their audio recordings and illustrations can be found now in our Startup Stories gallery.

The speakers involved were:

Bowland College

Alex Phillips, APPS – Wanting the freedom of doing his own thing and shaping his future on his own terms, Alex jumped straight in to setting up his own printing and promotions company in Lancaster. Starting off printing t-shirts 25 years ago, they continue to grow their brand and portfolio of products.

Ian Nelson, Adlib – From a PhD in Biological Sciences to travelling the world as a sound engineer, working with the likes of Placebo, Ed Sheeran, David Guetta and Ellie Goulding. Ian’s Startup Story reflects how a career can be formed naturally around your interests and hobbies.

Jon Price, Complete Care Ltd – The ideal story for those who want to help others or are interested in the marketing industry. Jon, former President of the Lancaster District Chamber of Commerce is founder of one of the UK’s largest online healthcare retailers, as well as having 10 years experience of running an online marketing agency.

County College

Damian Gray, The Bizarre –  From the weekly Alexandra Park farmers market to his own pop-up store in Manchester’s’ Northern Quarter, Damian’s clothing business continues to grow as he is beginning to explore new avenues for the future.

James Howard and James Short, Go Burrito – James & James share their recipe for success – how they built their local brand, Lancaster’s first burrito restaurant and earned themselves a dedicated burrito-loving following. It’s not all be plain sailing as they also address the tough year they’ve had picking up after Storm Desmond.

Tom Young, Repairly Ltd – Trips to Silicon Valley, admission to the Ignite 100 accelerator and now Virgin Media Techstars. Tom is living the entrepreneurial dream with business partner Fraser, as their business Reparily (bringing tech repairs to you) continues to grow and develop at an astonishing pace.

Furness College

Guy McEvoy, GuyKat Solutions Ltd – Former Furness JCR President, Guy McEvoy began his early adventures as a freelance nightclub promoter in Morecambe, a job which helped him pay for his Masters degree. That was only the start – he is now CEO of GuyKat Solutions Ltd, providing e-learning solutions to organisations across 50 countries.

Helen Loftus, Critical Transitions – Despite a degree in physics, Helen’s passion for sport, fitness and personal training led her to  start her own successful personal training business with contracts with every major fitness operator in Leeds, as well as being the strength and condition coach for Leeds City Swim team.

Lucy James, Quarsh Ltd – Lucy shares with us how 15 years of experience and a deep understanding of the recruitment industry enabled her to start Quarsh, her own fast-growing recruitment company.

To stay in touch about this and future opportunities please register on the Enterprise Team mailing list.

SPOILER ALERT! Nine short stories to inspire your career

Speakers announced for March edition ofStartup Stories


Three simultaneous events. Nine alumni storytellers. Which tale is going to inspire you to make things happen? Open to all students, whether you’re an undergraduate, masters or PhD, and regardless of your college.

Startup Stories is back and next Thursday, 17th March from 6.15pm, you have the chance to hear from Lancaster alumni who have made the transition from nine-to-fivers to successful entrepreneur and master of their own career paths. Whether you’re a 90s music fan (Placebo anyone?), an aspiring fitness freelancer, have a passion for fashion or are a future Mark Zuckerberg, this is an event for you.

This is open house for all students and powered by the County, Bowland and Furness. Any student from any college can attend – just pick the college with the alumni stories that interests you most. There’s free food for advance bookings and certificates will be provided for the Lancaster Award for all Target Connect registrations who sign in on the evening. Following Start up Stories, each College is holding their own Social in their JCR – check their Facebook pages for full details.

Tell me more!

Here’s the line up; take a look, work out who you’d like to meet, and book your place via the links provided. You don’t need to be a college member, just sign up!

Bowland College will be hosting:

Ian Nelson, Adlib

PhD Biological Science, 1993

Do you want a career in the music industry or sound engineering? Former Lancaster student Ian Nelson has toured the world with English alternative rock band Placebo and in his current role continues to work with the most respected names in the music industry including Ed Sheeran, David Guetta and Ellie Goulding. Find out how his passions have helped him to enjoy a successful career in music, whilst studying for a PhD in Biological Science… not your typical career path!

Alex Phillips, APPS

BSc Psychology, 1991

Alex Phillips never wanted to be 9-5. He wanted the freedom to do his own thing and shape the future on his own terms. He jumped straight from graduation to setting up his own printing and promotion company here in Lancaster, APPS. From printing t-shirts 25 years ago, they continue to grow their brand and portfolio of products. We hear on the grapevine he’s a bit of a comedian too…

Jon Price, Complete Care Ltd

BA Hons Independent Studies, 1993

If you’re passionate about helping people and supporting them to live life to the full, you might be interested to hear what inspired Bowlander Jon Price to start his company, Complete Care, one of the UK’s largest online healthcare retailers. A former President of the Lancaster District Chamber of Commerce, Jon also has 10 years experience of running an online marketing agency; his is a story which will be full of learning and inspiration for students wanting a career in helping others, as well as the marketing industry.Bowland full marque - red

Book your place at Bowland here.

County College will be hosting:

James Howard, Go Burrito

BA Hons Philosophy, 1997

If you’re a fan of Go Burrito (and let’s face it who isn’t?!) you don’t want to miss James Howard and his burrito business partner (and former Fylde student). They’ll share their recipe for success and how they built their local brand and Lancaster’s first burrito restaurant; hear their philosophy and where the business will go in the future. Take a sneak peek at their story here.

Tom Young, Repairly

BA Hons Management and Entrepreneurship, tbc

The startup story Tom Young will share is a tale all entrepreneurial students can learn from. If you’re a subscriber to our newsletter, you’ll have read about Tom and his trip to Silicon Valley, as well as his admission on to the accelerator scheme, Ignite100 in October last year. Tom was dabbling in the business world long before his University days and as a qualified IT engineer, web developer and multiple business owner, he’ll have real insights into what it’s like to be a student AND a successful entrepreneur. You might even get to hear about Repairly’s latest exciting news… (hint: it involves Richard Branson, Virgin Media and a private jet in San Francisco…)

Damian Gray, The Bizarre

BA Hons Theatre Studies, 2014

If you haven’t spotted the potential of the Alexandra Square weekly farmers market as a place to bring your ideas to life, come and take a lesson from County College’s Damian Gray. He launched a successful clothing business during his second year of University and now owns and runs ‘The Bizarre’ in Manchester’s Northern Quarter where he stocks 10 independent brands as well as his own t-shirts.


Book your place at County here

Furness College will be hosting:

Guy McEvoy, GuyKat Solutions Ltd

LL.M International Law & International Relations, 1997

Former Furness JCR President Guy McEvoy began his early adventures as a freelance nightclub promoter in Morecambe, a job which helped him to pay for his Masters degree. Now the CEO of GuyKat Solutions Ltd, Guy’s business services clients across 50 countries and employs recent graduates… could you be the next?

Lucy James, Quarsh

BA Hons Modern Languages, 1998

If HR and recruitment is your thing, or if you want the chance to meet someone who recruits across a number of sectors then Furness college alumna Lucy James is someone worth hearing from. Lucy will share how 15 years of experience and a deep understanding of the recruitment industry enabled her to start her own fast growing recruitment company, Quarsh.

Helen Loftus, Critical Transition

BSc Hons Physics, 2003

Despite her degree in Physics, a passion for sport, fitness and personal training led Helen Loftus to start up her own hugely successful personal training business with contracts with every major fitness operator in Leeds, as well as being the strength and conditioning coach for Leeds City Swim Team. If, like Helen, you have a keen interest in the health and fitness industry why not seek her advice on how to develop your passion into a business?


Book your place at Furness here

We hope to see you there!

If you have any questions regarding Startup Stories please get in touch. Although these are college based activities, students from other colleges are free to attend this round of storytelling events.. the more the merrier!

A reality check – supercharging your employability… and a college event to get you started.

Startup Stories


We all need role models and mentors to broaden our perspectives, and hearing from people, once in your shoes who have been out in the world of work and gone on to become entrepreneurs can provide powerful insights into how futures can unfold in very unexpected ways.

If you are a Bowland, County or Furness College member, there’s a chance on Thursday 17th March to get registered on the forthcoming ’ Startup Stories’ event in your College.  It’s an event for you by your college alumni as they will be share the highs lows and wisdom learned on their startup journeys.

…I can guess what what you’re thinking… “I’m not an entrepreneur – so why would I want to think like one?” Here are the realities:

Reality 1 – Entrepreneurs are not superhuman. They’re just people like you and me who have worked hard to turn their ideas into a reality.

Reality 2 – We all have ideas, creativity and skills, we just don’t always know how to put them to work. When we do, we learn through trial and error, continual improvement and refinement. If we step out to start bringing our ideas to life, we start to develop what’s sometimes called an ‘entrepreneurial mindset’ – which simply means thinking like a successful business person when looking for opportunities to create value, or solve business, social or world challenges.

Reality 3 – The world of work is changing. We are all having to adapt to a fast paced and more challenging and competitive work environment. Employers are looking for people who can be ‘intrapreneurial’ within  in their organisations.  Whatever  art, craft or expertise you are developing, you will need to be in the habit of creating value … for someone else if not for yourself or your customers. Playing with challenges and ideas whilst at university creates evidence of performance for future employers.

Reality 4– Entrepreneurship can creep up on you. Many of of the alumni never really expected to start a business; They have made transitions from blue chip careers to starting their own ventures, making a life and a living from their research, or simply fulfilling their purpose by doing something to make positive change for people.

Reality 5  Being inquisitive in the company of entrepreneurs will raise your awareness of  just what’s possible when believe your potential is infinite and you turn your ideas to reality.

So, how do YOU start thinking like an entrepreneur? Your first step could well be to sign up for ‘Startup Stories’ to hear from who are doing what they love and loving what they do running their own businesses. Startup Stories is social, it’s fun and it’s creative too– we have artists at the event capturing the stories through live illustration.

Search ‘Startup Stories’ on Target Connect. The events are listed under a Bowland, County or Furness Colleges.

If you are from another College look out for events later on the year and in the meantime you could check out the stories from our previous events here.

This is what past students said about it:






Furnessians, Counties and Bowlanders, see you there!


‘Treat a career like a business; create a business model for the career’.

Image from http://businessmodelyou.com/

Image from http://businessmodelyou.com/




Business Model You – a one page model to design your career

If you’ve ever been to one of our Enterprise Drop ins you will know we like to tell students about  the Business Model Canvas. It’s a strategic thinking and design tool that helps you to shape and play with your initial idea through an iterative process to work out whether it has legs and could be viable.

One of the beauties of the Business Model Canvas is that it can be used in a number of different ways. Understanding the theory, application and being able to play and iterate with the tool visually enables you to work on:

  • An idea
  • A business model
  • Research a competitor
  • Research a potential employer

But it also potentially allows you to design your career too; so  I’m flagging up ‘Business Model You.’

It’s a book from the same basic model theory, but it focusses on career development. The notion is this:

‘Treat a career like a business, and create a business model for the career’.

The authors are in the process of a re-write, but the first ‘Business Model You book’ was targeted at people who were interested in career re-invention (Judging by the approach in the book and the case studies) but many-a-time I have looked at the material and thought the material has real value for students looking to design their career now. (You can download the first few pages here.)

It’s hard when you don’t know what to do but you have to start somewhere. This canvas is a useful tool to help you to start mapping out where you are now.

You could also  use it to get insights on different prospective jobs or careers.  You could map out an advertised job and see how you measure up against it.  You might use the insights to create a personal development plan to get that job….

There’s scope to could use the Business Model You Canvas to explore the careers of people on LinkedIn. Mapping those peoples’ Personal Business Model Canvas, experience and career paths would give insights about careers in sectors you might be interested in. It gives you a clear idea of type of skills development and personal learning journey you may want to start thinking about.

The designers of Business Model You also deliver a really important message too, about the changing nature of the work place and how in the future we are all going to have to be able to adapt to more flexible career paths and the business models of our employers and partners as work becomes more project based. The need to be able to respond by constantly re-inventing your personal business model to meet what an employer or customer needs is going to be vital. We posted about this here.

The call to action is; get into ‘business model thinking’ because it will be invaluable whatever you decide to do in the future. Register on our mailing list for updates over the next 12 months of new workshops.



Startup Stories 19th November – Programme announced


‘Start up Stories’ –  Entertainment, wisdom and valuable career insights for all and a drink in the bar with Lancaster University Alumni – Thursday 19th November 2015

Book now on Target Connect to secure your place.

 ‘Almost a quarter of UK students are starting a business whilst at university, generating a turnover of around £44M a year.’ (Santander 2014)

Are you still exploring career options and sectors, or you have ever wondered what it takes to be or work with an entrepreneur?

Curious..? Then join us for this storytelling event with our very own alumni who will share the highs, lows and lessons learned on their own entrepreneurial journeys; transitions from blue chip careers to starting their own businesses, making a life and a living from their research, or simply fulfilling their purpose by doing something to make positive change for people.

You’ll hear it from the heart from people who are doing what they love and loving what they do:

Winner of the Women in Business Award 2015

BA Hons English Literature

Pendle College

Founder of an Oxfordshire based Award Winning Digital Design Agency

BA Hons Art, Design and Marketing

Fylde College

An Aids Charity founder whose strategies once saw him rise £12M in 12 weeks

MA Marketing

Fylde College

Creator of a widely-cited, award-winning framework for decision making,

who earned notoriety as a student as one of the ‘Lancaster 25’ in the 1975 occupation and legal case

BA Hons Philosophy 1975

County College

As a potential employee, manager or entrepreneur, you really can’t fail to learn something valuable and you might meet a future employer, a mentor or simply expand your networks.

Stories will be told to the magic of live illustration and we’ll all be heading to the pub afterwards for a social. You may meet a potential employer a mentor, or simply increase your network on LinkedIn.

Book now on Target Connect to secure your place.  Search for ‘Startup Stories (MIH)’

Still need convincing? Watch this film here made by a first year sudent.

This event is organised by The Enterprise Team thanks to funding from the Alumni  and Friends of the University.