Innovation needs time

‘Time is worth more than money’

A recent article on Strategyzer’s blog discusses the importance of allowing adequate amounts of time for serious innovation including time to explore, test and de-risk ideas. The article focuses on workers within organisations who are often expected to innovate on top of their day job. However, time is of course important for any innovator whether it’s part of your job or not – do you think you are allowing enough time for innovation?

Read the full article on Startegyzer’s Blog.

Mastering Value Propositions – a webinar with Strategyzer

Following tomorrow’s IdeasLab (21st June 2017) we will be tuning in to Strategyzer’s webinar, Mastering Value Propositons, celebrating the launch of their new online course.

The webinar, which starts at 4pm (BST), aims to teach participants:

  • how the Value Proposition Canvas can help you to create the value your customer wants.
  • key insights, advice and tips on using the Value Proposition Canvas in your strategy and business discussions or experiments.
  • how the Value Proposition Canvas pairs with the Business Model Canvas and its methodology.

If you’d like to know more about the Value Proposition Canvas, and are free between 4pm – 5pm tomorrow, drop us a line to let us know you’re coming, and meet us in Pod 4, Learning Zone. 

Lengthy Business Plans = Failure?

“True risk reduction comes from testing and iterating an idea”

In a new Strategyzer blog post, Alexander Osterwalder discusses why he thinks that lengthy business plans may increase the risk of failure, especially when it comes to innovation and new ventures. A much better approach in his opinion is to use Canvases and Lean Startup methods to test and iterate ideas – a long business plan may often deter people from doing so and ‘make pure fantasies look like a good and feasible idea.’

To read the full blog post visit the Strategyzer Blog.

STOP! Don’t build your product just yet!

Build – Measure – Learn

It’s tempting to start building and developing your product or service as soon as you’ve had that spark of an idea. But, according to Strategyzer, the goal is not to immediately start creating, but rather, innovators should focus on minimum viable products to maximise learning.

They suggest you use the “Build-Measure-Learn” feedback loop for a lean startup process. The build stage is not about creating a limited version of your final product; you should be aiming to achieve the maximum amount of learning for the least amount of effort. Test your assumptions in the most effective way possible, which in many cases doesn’t involve building anything at all.

See some examples of minimum viable products and read more here.

  • If you want to test your assumptions, or talk through your business model canvas, why not come along to our next Startup Lab?

Business Plans Lead you to Failure more than anything else…

In this new StratChat episode, Alex Osterwalder, co-founder of Strategyzer discusses how business plans are the wrong tool for the job when exploring a new business idea. He offers tips and advice with regards to moving away from business planning to a process of more agile and cheap experimentation.

To listen to that StratChat click here


Webinar: Alex Osterwalder & Steve Blank, 30th June

Business Model Design for Mission Driven Organisations: Thurs 30 June, 4pm

Does your organisation value impact over revenue?

Steve Blank, renowned thinker and father of the Lean Startup movement joins Strategyzer’s Alex Osterwalder on how to adapt the Business Model Canvas for mission driven organisations in a free webinar next week.

If you’re part of an organisation which takes pride in your social impact and values lives saved, or if you’re looking to pursue a career in this field, don’t miss your opportunity to hear from the leading thinkers in strategy, business and innovation.

In the session, Alex and Steve will discuss:

  • how to adapt the Business Model Canvas for use by mission driven organisations.
  • how to go from revenue streams to mission achievement
  • examples of using the Mission Model Canvas by government and other organisations.

Places will be limited so reserve your space asap, by clicking this link.

Catch up on ‘How to Validate Business Ideas’

Replay Strategyzer’s Alex Osterwalder webinar on how to validate your business ideas

If you missed Alex Osterwalder’s free webinar (we told you about it here), you can now watch the replay via Strategyzer’s website.

In the webinar, he discusses how teams can:

  • Design, test and validate new products or services, value propositions and business models in 12 weeks
  • Minimise the risk of failure
  • Run a Lean Startup process inside the company
  • Overcome the challenges and pitfalls of running this process within established corporations.

Watch it here.

Webinar: How to Validate Business Ideas

How to Validate Business Ideas, Mon 15th Feb 2016, 4pm

webinar - strategyzer2Strategyzer co-founder Alex Osterwalder will walk through concrete steps for validating business ideas within your company. Learn valuable insights on turning your business ideas into a validated business case in as little as 12 weeks.

In this session, Alex will cover how your team can:

  • Design, test and validate new products or services, value propositions and business models in 8-12 weeks.
  • Minimise your team’s risk of failure
  • Run a Lean Startup process inside your company
  • Overcome the challenges and pitfalls of running this process within established corporations.

If you’re interested in Value Proposition Design or want to try out your business ideas with maximum impact, try this FREE webinar.

Places are limited and so book your spot here.

12 Mistakes to Avoid When Turning An Idea Into A Business

Think you’ve got the perfect business idea? Avoid these mistakes to maximise your chances of success


Business Model Canvas creators, Strategyzer, offer their advice for avoiding failure when taking your first steps into business start up.

Don’t waste time searching for the perfect idea is rule number one when contemplating your business start up. Don’t convince yourself you have the solution to all first world problems, and don’t neglect to consider your customers at the heart of your business model in favour of your competitors; just a few of the lessons you need to learn on your entrepreneurial journey.

Learning what you shouldn’t do when starting up, can help direct you into what you should do.

Interested? Read more here.

Getting Started with the Business Model Canvas: Webinar

Explore the Business Model Canvas in Strategyzer webinar


A date for your diaries- on Thursday 16th April 2015, Strategzer are hosting a webinar on ‘Getting Started with the Business Model Canvas’.

If you’re new to the tool, or want to learn more about it, this webinar is a great opportunity to understand how the canvas can work for you. Led by Benson Garner, the session will cover:

  • Using proper granularity
  • Using precise language
  • Adding visual imagery
  • Proper colour coding
  • How to make clear connections
  • When to use a separate canvas
  • Concluding with a Q&A session with attendees- think of your questions now!

The webinar is from 18.00 – 19.00 on Thursday 16th April and registration is open now (follow this link). You can also register your interest on Target Connect.

Don’t forget, if you want to familiarise yourself with the Business Model Canvas prior to the session, visit our Resource Bank page and watch the short videos.