Introduction to Design Thinking: 31st January

On the 31st of January 2018, 13 students from a range of disciplines and areas of study gathered in a room in the FASS building for an exciting session, led by Amanda Brooks of the Enterprise Team. Inspired by her trip to Stanford University’s d.school and the Crash-course in Design Thinking hosted by Humera Fasihuddin from the d.school last year, Amanda was excited to lead her own Design Thinking session. The aim of the session was to help students try out a human-centred design approach to problem-solving, whilst developing their 21st century skills – creativity, innovation, collaboration and communication.

Human-centred design is a creative approach to problem solving. It’s a process that starts with the people you’re designing for and ends with new solutions, tailor-made to suit their needs. It involves a five step process – the students worked through each stage to design a wallet for a member of another team.

 

1. Empathize. The process begins with empathy – understanding what the customer’s needs are. This was done through interviewing the customer, first on a broad level and then digging deeper to fully understand their requirements.

 

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2. Define. This stages involves making sense of what was learnt from the interview and identifying opportunities for design. Teams identified the goals and wishes of the customer and then worked to re-frame the problem into a point-of-view statement.

 

3. Ideate. This stage involved many a post-it notes and free flow of ideas relating to the design of the wallet. Following the free flow of all kinds of ideas, teams sketched out a few potential solutions.

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4. Prototype. This stage began by presenting initial designs to the customer for feedback. Then, armed with tinfoil, card, pipe cleaners, glue etc., the teams set about creating a prototype solution.

 

5. Test. Time to present the prototype to the customer and take on their feedback, has it met their needs?

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Overall, the session was very well received, some of the elements people expressed that they really enjoyed included:

“Engaging with people who share similar attitudes but have different methods of approach to ideas”

“Working with people from different backgrounds”

“Exercising creativity”

“The group discussion vibe”

“Working through a process with an end goal “

“The flow and ease of the process”

To see all of the photos, please visit our Facebook page. 

To find out more about Human Centred Design, check out this short video on IDEO’s website which gives a great overview.  The Enterprise Team are will be hosting more sessions like this in the future – so keep your eyes on our website, social media and newsletter!

Opportunity for freelancers and creative entrepreneurs

Thinking about becoming a creative freelancer?

UCLan Student Enterprise & Incubation invites Lancaster University students to join an interactive session aimed to help you map out how to earn a living from your creativity. The session will look at using the Business Model Canvas in lots of useful and fun ways, helping you to identify how to create, deliver and capture the value of your enterprise.

When? Thursday the 25th May, 9:30am-12:30pm

Where? 4th Floor Media Factory, Preston

If you are interested in attending the workshop please email The Lancaster University Enterprise Team and we can book you a place.

 

 

 

Santander Entrepreneurship Awards: Business Model Canvas Workshop

Tips for creating the most effective Business Model Canvas

The Santander Universities Entrepreneurship Awards are your chance to win up to £25,000 funding plus mentoring and a whole range of other startup support for your business or idea!

Round one submissions for the competition this year involves the completion of a Business Model Canvas. We will be hosting a workshop to help you explore the canvas and build the best possible submission!

The workshop will take place on Monday the 20th of February, 12:30-2pm in Management School Lecture 12. You can book you space now through Target Connect.

In the meantime, if your are unfamiliar with the Business Model Canvas, a copy of the Business Model Canvas can be downloaded from the Strategyzer website. The first 80 pages of the Business Model Generation book can also be downloaded here.

The Environment Now Thinkspiration workshop

Find out how your idea could be funded up to £10,000…

The Environment Now Thinkspiration workshop will enable you to:

  • Learn how to utilise digital technology to tackle environmental challenges.
  • Take part in open discussions and spider diagram sessions about environmental issues and digital solutions.
  • See and hear about how you could use digital technology to change our future.
  • Hear from O2 employees about their experience with digital technology.

You don’t need any digital skills! If you are passionate about the environment, sustainability, entrepreneurship, digital or helping your community this workshop is for YOU!

When? 17th March, 10am-12:30pm

Where? Management School Lecture Theatre 10

Sign up through this booking form.

Email The Environment Now team for further information.