Richard Meek

PhD student


Initially employed as an agricultural economist before working in industry on UK, European and world food market analysis. This was followed by a move to export marketing with a specific remit in Italy and Switzerland and then UK and European food industry consultancy.

An industry training role has included a 10 year period as a Chartered Institute of Marketing examiner for national and international professional exams. In addition to my role in the university, roles also include course consultancy for institutions linked with the university. More general consultancy work has been undertaken mainly in marketing knowledge, education and training for Financial Times Knowledge, News International, the Institute for Financial Services as well as several international commercial organisations. A main area of interest is in the application of marketing theory to practice, especially employing high engagement computer simulations and simulated contexts and this is reflected in the courses I teach. For example, business strategy simulation centred modules and events. This teaching preference arose from work on industry commissioned reseach requiring a simulation approach, completing a masters by thesis in this at Queen's Belfast.

Computer simulations in teaching developed into an interest in digital marketing, where I have created an undergraduate module informed by the CEO of a leading, global digital analytics company (comScore). Understanding consumer behaviour in the digital ecosystem is a current research interest. I am also an external examiner for a post graduate masters in digital marketing.

Pedagogic research interests include high engagement, experiential learning and educational policy implementation especially at the meso level.

University roles

  • Industry engagement with the marketing department and management school
  • E-learning

CIM Coursebook: Managing Marketing
Meek, R., Nicholson, F., Sherratt, A. 2009 Oxford : Butterworth-Heinemann. ISBN: 9781856177177.

Marketing Volume 1
Meek, R., Ryan, A., Lenney, P. 2009 2nd ed. Harlow : Pearson Custom Publishing. ISBN: 9781847764379.

CIM Coursebook 08/09 Managing Marketing Performance
Meek, H.D., Meek, R., Palmer, R., Parkinson, L.K. 2008 Oxford : Butterworth-Heinemann. ISBN: 9780750689687.

Managing Marketing Performance (CIM Coursebook)
Palmer, R., Meek, R., Parkinson, L.K., Meek, H.D. 2006 Oxford : Butterworth-Heinemann. ISBN: 0750680148.

Managing marketing performance 2006-2007.
Meek, R., Meek, H., Palmer, R., Parkinson, L.K. 2006 Oxford : Butterworth-Heinemann. 402 p. ISBN: 9780750680141.

Marketing Management
Meek, R., Meek, H.D. 2004 Canterbury : Financial World Publishing. ISBN: 9780852975701.

Strategic Marketing Management 2002-2003: Planning and Control (CIM Coursebook)
Meek, R., Meek, H.D. 2002 Oxford : Butterworth-Heinemann. ISBN: 9780750657105.

International Marketing Strategy
Meek, R., Meek, H.D. 2001 London : FT Knowledge World Business Education. ISBN: 074460334x.

Management Information for Marketing Decisions
Meek, R., Meek, H.D. 2000 London : FT Knowledge World Business Education. ISBN: 0744601185.

IT and marketing education: an assessment of its application to student learning
Meek, R., Meek, H.D. 1998 In: ACCOUNT. 10, 2, p. 12-20. 9 p.
Journal article

The pedagogical context of computer assisted learning in marketing education: towards the development of a classification hierarchy
Meek, H.D., Meek, R. 1998 In: Academy of Marketing Annual Conference (Sheffield University) - 1998. N/A : unknown
Conference contribution

Economic simulation models of optimum production periods
Meek, R., Kilpatrick, D. 1991 In: Agricultural Systems. 46, 2, p. 208-19. 12 p.
Journal article