Topic 1 (session A) - Levels of language: Linguistic levels, style & meaning > Levels of language & advertising slogans > Task A - Advert for NTL

Levels of language & advertising slogans

Task A - Advert for NTL

Preferably working with a couple of other students, look at the ad below and try to work out what is going on in it. Specify in as much detail as you can how the ad manipulates particular linguistic levels to achieve its meaning and effect. Write down your conclusions on a sheet of paper so that you have a record of what you have decided. Then compare your analysis with ours.

Which language levels are being exploited in the following advertisement, and with what effects?

(advert for NTL - an internet company)

Our Analysis

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