Dr Dimitrinka AtanasovaLecturer in Intercultural Communication
My research draws on theories and methods from applied linguistics, media and communication studies and sociology. I am especially interested in health & science communication and particularly, 1) how are health & science topics communicated in various media (e.g. by invoking what culturally-embedded frames, metaphors, news values), 2) how do people communicate about health & science topics (using various media) and 3) what is the role of culture (broadly defined) in such communication. To date, I have worked on the topics of obesity, mental health and climate change.
My career profile is best described as crossing borders – disciplinary, national, academia-industry. I took my BA in Political Science and International Relations at the American University in Bulgaria, during which time I completed an internship at the Bulgarian Ministry of Foreign Affairs and a paid internship at media analysis and technology company Commetric. I joined Commetric after my graduation – first, as a Media Analyst and then, as a Media Consultant leading mostly pharma projects. I took a break from consultancy work to complete an MA in Public Policy at the Central European University (specialising in media regulation). After a short return to my position as a Media Consultant, I left again to complete my PhD at the University of Leicester.
Between the completion of my PhD and joining Lancaster University in March 2017, I held Research Associate positions at Queen Mary, University of London (School of Languages, Linguistics & Film), University of Sheffield (Information School) and University of Leicester (School of Media, Communication & Sociology). At University of Leicester, I also taught on undergraduate and postgraduate modules and supervised MA dissertations (as an Associate Lecturer).
LING317 Language in the Workplace (UG, convenor)
LING443 Intercultural Communication (PG, convenor)
LING102 English Language (UG, contributor)
LING204 Discourse Analysis (UG, contributor)
LING214 Corporate Communication (UG, contributor)
LING232 Understanding Media (UG, contributor)
LING531 Trends & Issues in Language Teaching Methodology (PG, contributor)
I was the acting Director of Studies for the PhD by Thesis and Coursework programme in Term 1 of 2017/18.
I am the Secretary of the Health and Science Communication Special Interest Group of the British Association for Applied Linguistics. I am also a member of the Navigating Knowledge Landscapes Network and the Health Humanities Network.
I regularly review journal articles and book proposals for: Discourse & Communication, Environmental Communication, Geoforum, Health, Health Promotion International, International Journal of Media and Cultural Politics, Journal of Communication, Public Understanding of Science, Qualitative Health Research, Sociology of Health and Illness and Cambridge University Press.
Some of the additional ways in which you can get in touch/connect are:
- Twitter: @dbatanasova
- LinkedIn: https://uk.linkedin.com/in/dbatanasova
- ResearchGate: https://www.researchgate.net/profile/Dimitrinka_Atanasova4
Mental health advocacy on Twitter: Positioning in Depression Awareness Week tweets
Koteyko, N., Atanasova, D. 10/05/2018 In: Discourse, Context and Media.
Obesity frames and counter-frames in British and German online newspapers
Atanasova, D., Koteyko, N. 1/11/2017 In: Health. 21, 6, p. 650-669. 20 p.
“Keep moving forward. LEFT RIGHT LEFT”: A critical metaphor analysis and addressivity analysis of personal and professional obesity blogs
Atanasova, D. 9/10/2017 In: Discourse, Context and Media.
Macro weather and micro blogging: content analysis, media ecology and the sharing of climate change on Twitter
Veltri, G., Atanasova, D. 1/08/2017 In: Public Understanding of Science. 26, 6, p. 721-737. 17 p.
Metaphors in Guardian Online and Mail Online opinion-page content on climate change: war, religion, and politics
Atanasova, D., Koteyko, N. 1/06/2017 In: Environmental Communication. 11, 4, p. 452-469. 18 p.
Representations of mental health and arts participation in the national and local British press, 2007-2015
Atanasova, D., Koteyko, N., Brown, B., Crawford, P. 18/05/2017 In: Health.
Metaphors in online editorials and op-eds about climate change, 2006 - 2013: a study of Germany, the United Kingdom and the United States
Atanasova, D., Koteyko, N. 14/03/2017 In: The role of language in the climate change debate. London : Routledge
Metaphor and the representation of scientific issues: climate change in online and print media
Koteyko, N., Atanasova, D. 2017 In: The Routledge Handbook of Metaphor and Language. London : Routledge
Discourse analysis approaches for assessing climate change communication and media representations
Koteyko, N., Atanasova, D. 12/2016 In: Oxford Encyclopedia of Climate Change Communication. Oxford University Press
Entry for encyclopedia/dictionary
A report on the role of the media in the information flows that emerge during crisis situations
Reilly, P., Atanasova, D. 31/05/2016
A strategy for communication between key agencies and members of the public during crisis situations
Reilly, P., Atanasova, D. 4/05/2016
Politics, Protest, Emotion: Interdisciplinary Perspectives
Reilly, P., Veneti, A., Atanasova, D. 2016
Sentiment analysis: a market relevant and reliable measure of public feeling?
Gunter, B., Koteyko, N., Atanasova, D. 2014 In: International Journal of Market Research. 56, 2, p. 231-247. 17 p.
Ways of seeing obesity: a visual content analysis of British and German online newspapers, 2009-2011
Atanasova, D., Gunter, B., Koteyko, N. 2013 In: The International Journal of Communication and Health. 8 p.
Obesity in the news: directions for future research
Atanasova, D., Koteyko, N., Gunter, B. 06/2012 In: Obesity Reviews. 13, 6, p. 554-559. 6 p.
“Chronic Disease and Language: Understanding Social and Linguistic Representations to Improve Treatment and Prevention”
Participation in workshop, seminar, course