Dr Dimitrinka AtanasovaLecturer in Intercultural Communication
- LING232 Understanding Media (UG)
- LING317 Language in the Workplace (UG)
- LING443 Intercultural Communication (PG)
- LING102 English Language (UG)
- LING204 Discourse Analysis (UG)
- LING214 Corporate Communication (UG)
- LING531 Trends & Issues in Language Teaching Methodology (PG)
- Director of Studies for the MA in Discourse Studies, the MA in Language and Linguistics and the MA in English Language and Literary Studies
- Acting Director of Studies for the PhD by Thesis and Coursework programme (Term 1, 2017/18)
My research draws on theories and methods from applied linguistics, media and communication studies and sociology. I am especially interested in health & science communication and particularly, 1) how are health & science topics communicated in various media (e.g. by invoking what culturally-embedded frames, metaphors, news values), 2) how do people communicate about health & science topics (using various media) and 3) what is the role of culture (broadly defined) in such communication. To date, I have worked on the topics of obesity, mental health and climate change.
My career profile is best described as crossing borders – disciplinary, national, academia-industry. I took my BA in Political Science and International Relations at the American University in Bulgaria, during which time I completed an internship at the Bulgarian Ministry of Foreign Affairs and a paid internship at media analysis and technology company Commetric. I joined Commetric after my graduation – first, as a Media Analyst and then, as a Media Consultant leading mostly pharma projects. I took a break from consultancy work to complete an MA in Public Policy at the Central European University (specialising in media regulation). After a short return to my position as a Media Consultant, I left again to complete my PhD at the University of Leicester.
Between the completion of my PhD and joining Lancaster University in March 2017, I held Research Associate positions at Queen Mary, University of London (School of Languages, Linguistics & Film), University of Sheffield (Information School) and University of Leicester (School of Media, Communication & Sociology). At University of Leicester, I also taught on undergraduate and postgraduate modules and supervised MA dissertations (as an Associate Lecturer).
I regularly review articles and book proposals for journals such as Discourse & Communication, Environmental Communication, Geoforum, Health, Health Promotion International, International Journal of Media and Cultural Politics, Journal of Communication, Public Understanding of Science, Qualitative Health Research, Sociology of Health and Illness, Text & Talk and publishers including Cambridge University Press and Palgrave Macmillan.
Some of the additional ways in which you can get in touch/connect are:
- Twitter: @dbatanasova
- LinkedIn: https://uk.linkedin.com/in/dbatanasova
- ResearchGate: https://www.researchgate.net/profile/Dimitrinka_Atanasova4
Mental health advocacy on Twitter: Positioning in Depression Awareness Week tweets
Koteyko, N., Atanasova, D. 10/05/2018 In: Discourse, Context and Media.
Obesity frames and counter-frames in British and German online newspapers
Atanasova, D., Koteyko, N. 1/11/2017 In: Health. 21, 6, p. 650-669. 20 p.
“Keep moving forward. LEFT RIGHT LEFT”: A critical metaphor analysis and addressivity analysis of personal and professional obesity blogs
Atanasova, D. 9/10/2017 In: Discourse, Context and Media.
Macro weather and micro blogging: content analysis, media ecology and the sharing of climate change on Twitter
Veltri, G., Atanasova, D. 1/08/2017 In: Public Understanding of Science. 26, 6, p. 721-737. 17 p.
Metaphors in Guardian Online and Mail Online opinion-page content on climate change: war, religion, and politics
Atanasova, D., Koteyko, N. 1/06/2017 In: Environmental Communication. 11, 4, p. 452-469. 18 p.
Representations of mental health and arts participation in the national and local British press, 2007-2015
Atanasova, D., Koteyko, N., Brown, B., Crawford, P. 18/05/2017 In: Health.
Metaphors in online editorials and op-eds about climate change, 2006 - 2013: a study of Germany, the United Kingdom and the United States
Atanasova, D., Koteyko, N. 14/03/2017 In: The role of language in the climate change debate. London : Routledge
Metaphor and the representation of scientific issues: climate change in online and print media
Koteyko, N., Atanasova, D. 2017 In: The Routledge Handbook of Metaphor and Language. London : Routledge
Discourse analysis approaches for assessing climate change communication and media representations
Koteyko, N., Atanasova, D. 12/2016 In: Oxford Encyclopedia of Climate Change Communication. Oxford University Press
Entry for encyclopedia/dictionary
A report on the role of the media in the information flows that emerge during crisis situations
Reilly, P., Atanasova, D. 31/05/2016
A strategy for communication between key agencies and members of the public during crisis situations
Reilly, P., Atanasova, D. 4/05/2016
Politics, Protest, Emotion: Interdisciplinary Perspectives
Reilly, P., Veneti, A., Atanasova, D. 2016
Sentiment analysis: a market relevant and reliable measure of public feeling?
Gunter, B., Koteyko, N., Atanasova, D. 2014 In: International Journal of Market Research. 56, 2, p. 231-247. 17 p.
Ways of seeing obesity: a visual content analysis of British and German online newspapers, 2009-2011
Atanasova, D., Gunter, B., Koteyko, N. 2013 In: The International Journal of Communication and Health. 8 p.
Obesity in the news: directions for future research
Atanasova, D., Koteyko, N., Gunter, B. 06/2012 In: Obesity Reviews. 13, 6, p. 554-559. 6 p.
CASS ESRC Transition Funding
01/04/2018 → 31/03/2023
“Chronic Disease and Language: Understanding Social and Linguistic Representations to Improve Treatment and Prevention”
Participation in workshop, seminar, course