Huey Fen Cheong

PhD student

Research Overview

My main research interests are language and gender, semiotics and multimodal discourse analysis, specifically on marketing tools (e.g. social media marketing, product packaging, celebrity endorsement, advertisements, etc.) and gender issues (especially metrosexuality).

Legitimising male grooming through packaging discourse: a linguistic analysis
Cheong, H.F., Kaur, S. 2/04/2015 In: Social Semiotics. 25, 3, p. 364-385. 22 p.
Journal article