Maria Podrecca
The Economy of Communion draws inspiration from the Civil Economy. It is a real business practice based on the tripartition of profit: a third is reinvested in the company, a third is used for the “culture of giving” and a third is addressed to reduce poverty. With my dissertation, I intend to analyze the theoretical literature on the Economy of Communion through a quantitative and qualitative questionnaire. Questions are taken from the European Values Study (2017) and the Deloitte global family business survey (2019) and examine values, motives, strategy and performance of entrepreneurs from EoC and not EoC companies. The scope is to obtain quantifiable data and have a rational instrument of comparability for the two samples. The motives behind this proposed dissertation come from a genuine interest. I am curious to know if it is possible to run a business going beyond people’s ultimate goal for profit maximization. I hope that through the development of my research I will be able to experience in first person what it is like to do business in a work environment where the individual develop a sense of communion and prioritise the culture of giving.
Maria Podrecca
São Paulo, Brazil
“a forest of skyscrapers, kingdom of the rich, with a “crown of thorns” around it, an infinity of favelas, kingdom of the poor.”
Chiara Lubich, 1991
In theories...
As Luigino Bruni states, the Economy of Communion, with its tripartite profits into the business growth, people formation and extraordinary emergency assistance, contributes to a world with no more indigent people.
In practice my research...
My survey offers a glimpse into how respondents' businesses operate. In contrast to a general entrepreneur, entrepreneurs from the Economy of Communion result being more people-oriented rather than profit-oriented.
Strategic decisions
Values and motivations
- More than 90% of EoC entrepreneurs is confident that the impact of immigrants on the development of the country is good.
- The EoC entrepreneurs' attitude towards people tends to put more trust than general entrepreneurs.
This makes them feel part of a a bigger community and act for the common good.
Livio Bertola, EoC entrepreneur
Further analysis in progress...
Through the data analysis process and with the help of regressions, I intend to discover what are the main drivers of EoC entreprenuers' decisions.
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