Forecasting news and blogs
Black Friday, Cyber Monday and Christmas sales – can we forecast their effects?
Can we predict and manage the effect of promotions in supply chains? Are promotions beneficial to retailers? Nikolaos Kourentzes and Oliver Schaer discuss.
Successful workshop on Promotional Modelling and Forecasting
The Lancaster Centre for Forecasting (LCF) organised a successful and highly stimulating workshop on "Promotional Modelling and Forecasting". This was held on 7 October 2015 at BMA House in London and was free to attend for all practitioners and academics in forecasting and marketing analytics.
Visiting Professor from Jiangsu University receives research grant
Shaohui Ma, a visitor to the Centre from the School of Economics and Management, Jiangsu University of Science and Technology, has successfully applied for a research grant from the Chinese National Science Foundation. He will work with Robert Fildes on the topic of “Demand forecasting and promotion optimization at SKU level in FMCG retailing”.
LCF presents at ICT and Innovation Forecasting workshop in Paris
Professor Robert Fildes and his doctoral student Oliver Schaer attended the 2nd Workshop on ICT and Innovation Forecasting, held Paris during May 2015.
Academics join industry representatives in forecasting workshop
Representatives from Satori Partners and Euro Car Parts Ltd have joined academics from Lancaster University Management School for a one-day workshop in London.