A new name and branding heralds the start of the autumn season for a Lancaster University-based public programme of arts.
This month ‘Live at LICA’ will re-launch as ‘Lancaster Arts at Lancaster University’.
It is envisaged the new name, complete with new logo, will provide greater clarity for audiences.
The programme, which includes a great number of arts activities on campus at the Peter Scott Gallery, Nuffield Theatre and Great Hall, took on the ‘Live at LICA’ branding in 2009.
However, audiences have often been unclear on the differences between the offer of ‘Live at LICA’ and the University’s academic department of arts and design ‘LICA’ (Lancaster Institute for the Contemporary Arts).
“Our arts provision has secured Arts Council National Portfolio status and built an international reputation as a supporter of great art and culture,” said the Vice-Chancellor of Lancaster University, Professor Mark E. Smith.
“We are keen to see participation in the arts rise and this evolution is a step towards that reality, working with stakeholders to strengthen the impact of provision for Lancaster, so that arts and culture flourish both on campus and across the district.”
The autumn programme has just been released and includes an expanded offer including everything from classical music to beatboxing and from dance to theatre with an enhanced ‘family friendly’ offer.
Director of Lancaster Arts at Lancaster University Jamie Eastman said: “This new name and logo communicates who we are, where we are and what we’re offering.
“Our forthcoming autumn programme indicates a fresh approach building on success and pointing to a future we hope many will share in with us.”
Priority booking for the autumn season will open to annual supporters on 18th August 2015 whilst general sales will commence from 1st September.
Further details on the autumn programme can be found at lancasterarts.org or by calling 01524 594151.