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Gunther Kress: Modes as cultural technologies of transcription
Date: 27 April 2010 Time: 1.00 - 2.00 pm
Venue: Institute for Advanced Studies Meeting Room 1
Transcription, we know, is theory laden. It is a technology which renders the materials we have gathered useable for answering our question. It is a process of designed 'reduction', in which the world is shaped, pared down, for the purposes of analysis. The advent of multimodality in the areas, broadly, of the Humanities and the Social Sciences, has drawn attention to the 'boundedness', the limitations, of speech and writing in 'capturing' what goes on in the world, and in 'shaping' what has been 'captured'. It is a paring down, a narrowing, in line with the affordances of a specific mode. That makes it possible to seemodeitself in the light of the metaphor of transcription: 'rendering' the world according to the potentials / affordances of a mode. Given the differing affordances of modes and their differing logics it is possible to see modes as technologies of transcription, each with a specific take on the world in the frame, each differently able to supply materials as data to be for our questions.
Gunther Kress, Institute of Education, University of London. This event is part of our Multimodalities Seminar Series.
Event website: http://literacy.lancs.ac.uk
Who can attend: Anyone
Keywords: Literacies, Literacy, Multimodalities
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