Social innovations in outsourcing: the emergence of impact sourcing in India (M N Ravishankar, Loughborough University)

Wednesday 14 March 2018, 1:00pm to 2:00pm


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Postgraduates, Staff


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Event Details

Professor M N Ravishankar from Loughborough University will present a seminar to the Management Science Department.

Abstract: Impact sourcing – the practice of bringing digitally-enabled outsourcing jobs to marginalized individuals – is an important emerging social innovation in the outsourcing industry. The impact sourcing model of delivering Information Technology and Business Process Outsourcing (IT–BPO) services not only seeks to deliver business value for clients, but is also driven by an explicit social mission to help marginalized communities enjoy the benefits of globalization. This dual focus has led to the ambitious claim that social value creation can be integral to (and not always by-products of) innovative IT–BPO models. Given the relative newness of the impact sourcing business model there is scarce research about how impact sourcing companies emerge and the process through which entrepreneurs build and operate such companies. This paper draws on a qualitative study of seven Indian impact sourcing companies and develops a process model of the individual-level motivational triggers of impact sourcing entrepreneurship, the entrepreneurial actions underpinning different phases of venture creation and the positive institutional-level influences on impact sourcing. The paper argues that since deeply personalized values are central to the creation and development of impact sourcing companies, the business model may not be easy to replicate. The analysis highlights an intensive period of embedding and robust alliances with local partners as crucial for the scalability and sustainability of the impact sourcing business model. It also emphasizes the role of ‘social’ encoding and mimicry in determining the extent to which impact sourcing companies are able to retain their commitment to marginalized communities.


Bio: M.N. Ravishankar is Professor of Globalization and Emerging Markets and Head of the International Business, Strategy and Innovation (IBSI) Group in the School of Business and Economics, Loughborough University. He conducts interdisciplinary research on the digital economy of emerging markets, and their social and economic impacts. He has studied and worked with start-ups, multinational companies and public sector organizations globally. He teaches courses on the strategic management of multinational enterprises, global sourcing and emerging markets. He regularly contributes to international conferences and has published articles in peer-reviewed scholarly journals such as Information Systems Research, Journal of World Business, Journal of Information Technology, Information Systems Journal, European Journal of Information Systems, Journal of Strategic Information Systems, Organization and IEEE Transactions on Engineering Management. He currently serves as a Senior Editor of Information Systems Journal and an Associate Editor of Information and Management.

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Name Gay Bentinck

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+44 1524 592408