Training Course - Marketing Mix Analytics

Monday 21 May 2018, 9:00am to Tuesday 22 May 2018, 5:00pm


The Work Foundation, London

Open to

Postgraduates, Public, Staff


Cost to attend - booking required

Event Details

Marketing Mix Analytics

In your job you may have responsibilities for analysing and forecasting demand.

Many factors influence your sales, but do you know by how much?

  • Promotional effects can increase retail sales by 200% or more;
  • Pricing is essential in predicting the demand;
  • Competitive effects have impact on your own products' sales;
  • Holidays and weather may make the demand on your products hard to predict.

This course will give you an understanding of how to quantify the relationships between these market demand drivers and use the resulting model to analyse and forecast the demand. By the end of the course you will be able to produce more accurate forecasts and make more efficient marketing decisions.



Dr Florian Dost Management Science, Lancaster University

Dr Nikos Kourentzes Management Science, Lancaster University

Ivan Svetunkov Management Science, Lancaster University

Professor Robert Fildes Management Science, Lancaster University

Contact Details

Name Teresa Aldren

Telephone number

+44 1524 510906